Day: June 1, 2022

HONG KONG, June 1, 2022 /PRNewswire/ — Shangri-La marked a new chapter in its pioneering Asian hospitality with the transformation of its award-winning Golden Circle loyalty programme on 28 April. A contemporary travel and lifestyle platform, Shangri-La Circle goes beyond the traditional hotel loyalty programme by offering members more: simplicity, flexibility, privileges, recognition, and convenience. Furthering its commitment to enhancing the guest journey, Shangri-La Circle will launch its new ‘Circle the Sixth’ Members Day initiative, giving members even more ways to live the good life with Shangri-La.

Built on the idea that life is meant to be fun, limitless, exciting, and full of possibilities, the innovative new Shangri-La Circle programme curates exclusive experiences and offers unprecedented flexibility across the brand’s portfolio of hotels, restaurants and bars, wellness facilities, and family experiences. Members will enjoy exclusive rates and deals, enhanced benefits, and a simplified process for earning and redeeming Shangri-La Circle Points while staying, dining, and shopping with Shangri-La. The platform will also celebrate members’ personal journeys through unparalleled insider and backstage access and curated personalised experiences.

Shangri-La Circle comprises four membership tiers, including Polaris, a new, invitation-only membership tier offering the highest level of personalised privileges. Benefits include unrestricted access to Shangri-La facilities worldwide—even without staying overnight—a dedicated global Polaris concierge, Polaris Discovery experiences, and Diamond status gifting to share memorable experiences with loved ones.

Members also have access to the new Shangri-La Circle App, where they can plan a getaway, reserve a table, or shop for merchandise on the Shangri-La Boutique. Through the app, members can also manage their account in one convenient place, and decide whether to use cash or points—or a combination of both—for bookings.

With the June launch of ‘Circle the Sixth,’ Shangri-La Circle offers members even more exclusive experiences with limited-time monthly offers. Starting from 6 June, the Members Day will see the release of new offers that will only be available for 48 hours each month, starting at 9am (Hong Kong Time) on the 6^th and ending at 9am (Hong Kong Time) on the 8^th. The special offers will be curated by the Shangri-La Circle team to offer exciting new ways to live the good life.

For the inaugural Members Day, Shangri-La Circle will debut more than 20 staycation packages bundled with curated dining and wellness experiences that allow guests to personalise their Shangri-La journeys. Shangri-La Circle members will be rewarded with six times the Points when they book these special offers through the dedicated Members Day website or Shangri-La Circle Mobile App. In addition, Shangri-La Circle members in Hong Kong, Singapore, Kuala Lumpur and Taipei will receive six times the Points when they shop the Shangri-La Boutique during the 48-hour Members Day period.

New members will earn 300 Bonus Points with their first Shangri-La Circle experience, and up to 1,500 additional Bonus Points with continued spending through 31 July 2022. These Points can then be used for their next celebratory dining experience, weekend getaway, or wellness escape.

With the launch of the new Shangri-La Circle platform and its ‘Circle the Sixth’ Members Day initiative, Shangri-La is continuing to pioneer new horizons in hospitality.

For more info: https://www.shangri-la.com/en/corporate/shangrilacircle/

A selection of images can be downloaded via this link.

Media Contact:

Shangri-La Group Corporate Communications: corpcomms@shangri-la.com

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Deepening TUMI’s footing in the esports industry, four highly anticipated, co-branded styles will drop June 3rd (8am PDT, 11am EDT, 5pm CEST, 11pm SGT). Each piece is co-branded with Razer’s triple-headed snake logo and signature green accents, blended with TUMI DNA.

The take-everywhere Laptop Cover 15″ securely carries a gamer’s most prized possession while the Bozeman Sling is the ultimate grab-and-go bag for stashing cords, portable gaming gear and more. Equipped with a padded laptop pocket, the Finch Backpack is designed to carry heavy-duty gear. Gamers can also slip the Add-A-Bag sleeve over the handle of the International Expandable 4 Wheel Carry-On Luggage for a complete travel kit. Instantly recognizable as TUMI, the case features the beloved 19 Degree contours. Its shell and lining are both made with recycled materials, spotlighting both TUMI and Razer’s commitment to sustainability. Plus, it has a USB-C port to keep global citizens powered on their journeys.

Only 1,337 units of each style from this limited collection will be released around the world. “1337” or “LEET” short for “elite,” was specifically chosen as gamers and esports athletes use this to signal the most skilled gamers.

The two brands not only collaborated on the collection, but also on a forward-thinking, futuristic campaign concept that brings the capsule to life. The motion-packed video is set in the metaverse and pays tribute to the determination of gamers to carry their team to victory with the slogan, “Carry Hard”.

“We have fully embraced our esports category with the Razer partnership. We are looking to deliver new and exciting products that are truly in line with the attitude and passion of their gaming community,” said TUMI Creative Director, Victor Sanz. “Their lifestyle is something that runs parallel to how we generate our products and how we are truly focused on all aspects of our customer’s lives, looking to ensure that only the best is in their hands for them to achieve their goals.”

“We are thrilled to partner with TUMI to bring this exclusive collection to our gaming community,” says Addie Tan, Associate Director of Business Development at Razer. “We know that our fans lead active lifestyles and sometimes have to carry their valuable battle stations with them while they are on the go. So, we wanted to arm them with high quality travel gear, offering them a balance of versatility and functionality so that they can keep winning, even on the go.”

The TUMI | Razer limited-edition capsule will be available at Select TUMI stores globally, TUMI.COM, Razer.com, Select Razer China Stores, and select specialty retailers such as TMall and JD (China).

Retail prices of the collection:

• TUMI | Razer International Expandable 4 Wheel Carry-On Luggage at US $895/EU €765
• TUMI | Razer Finch Backpack – For 15″ Laptop at US $675/EU €575
• TUMI | Razer Bozeman Sling Bag at US $425/EU €365
• TUMI | Razer Laptop Sleeve – For 15″ Laptop at US $195/EU €175

Since 1975, TUMI has been creating world-class business, travel lifestyle, and performance luxury essentials designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with upwards of 2,000 points of sale. For more about TUMI, visit www.TUMI.com.

Razer™ is the global leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.

Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.

Razer’s software platform, with over 175 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system supporting thousands of devices and hundreds of games/apps), and Razer Cortex (a game optimizer and launcher).

Razer also offers payment services for gamers, youth, millennials and Gen Z. Razer Gold is one of the world’s largest game payment services, and Razer Fintech provides fintech services in emerging markets.

Founded in 2005, Razer is dual-headquartered in Irvine (California) and Singapore with regional headquarters in Hamburg and Shanghai. Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the US, Europe and China.

For more about TUMI, visit www.TUMI.com

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