The campaign highlights efforts exerted by Traffic and Patrols Directorate to achieve a sustainable traffic safety, as per the strategic priority of Abu Dhabi Police GHQ to make roads safer.
According to Brigadier Hussein Ahmed Al Harthi, Director of Traffic and Patrols Directorate at Abu Dhabi Police, indicated that the Traffic and Patrols Program to reduce traffic accidents, “together” on Facebook, YouTube and Twitter is increasingly attracting social networks’ users.
In this context, he explained that the total posts, comments and views on Facebook amounted to 8.293, 432, while the number of followers of the program totaled 30,000 followers. Furthermore, he noted that the number of awareness messages via Twitter amounted to 6,220; awareness messages via “YouTube” reached 1.100,000 users. 57,000 viewers watched a 6-minute video clip on YouTube, which proves the success of the Traffic and Patrols Directorate awareness program.
Al Harthi continued: “A total 42.820,000 individuals “liked” the four community-based initiatives recently launched by the directorate (best driver, best school, best family, and best labor camp traffic-wise). This promotes the efforts to improve the motorists’ behavior and achieve communication and dialogue with them, with a view to promote traffic awareness and achieve a sustainable traffic culture”.