TOP RANKED ROSEN LAW FIRM Encourages Perion Network Ltd. Investors to Secure Counsel Before Important Deadline in Securities Class Action – PERI

NEW YORK, April 25, 2024 (GLOBE NEWSWIRE) —

WHY: Rosen Law Firm, a global investor rights law firm, announces the filing of a class action lawsuit on behalf of purchasers of common stock of Perion Network Ltd. (NASDAQ: PERI) between February 9, 2021 and April 5, 2024, both dates inclusive (the “Class Period”). A class action lawsuit has already been filed. If you wish to serve as lead plaintiff, you must move the Court no later than June 17, 2024.

SO WHAT: If you purchased Perion common stock during the Class Period you may be entitled to compensation without payment of any out of pocket fees or costs through a contingency fee arrangement.

WHAT TO DO NEXT: To join the Perion class action, go to or call Phillip Kim, Esq. toll-free at 866-767-3653 or email for information on the class action. A class action lawsuit has already been filed. If you wish to serve as lead plaintiff, you must move the Court no later than June 17, 2024. A lead plaintiff is a representative party acting on behalf of other class members in directing the litigation.

WHY ROSEN LAW: We encourage investors to select qualified counsel with a track record of success in leadership roles. Often, firms issuing notices do not have comparable experience, resources or any meaningful peer recognition. Be wise in selecting counsel. The Rosen Law Firm represents investors throughout the globe, concentrating its practice in securities class actions and shareholder derivative litigation. Rosen Law Firm has achieved the largest ever securities class action settlement against a Chinese Company. Rosen Law Firm was Ranked No. 1 by ISS Securities Class Action Services for number of securities class action settlements in 2017. The firm has been ranked in the top 4 each year since 2013 and has recovered hundreds of millions of dollars for investors. In 2019 alone the firm secured over $438 million for investors. In 2020, founding partner Laurence Rosen was named by law360 as a Titan of Plaintiffs’ Bar. Many of the firm’s attorneys have been recognized by Lawdragon and Super Lawyers.

DETAILS OF THE CASE: According to the lawsuit, defendants made false and/or misleading statements and/or failed to disclose that: (1) Perion’s search advertising business was not a reliable and significant growth driver and was in fact in decline; (2) Perion’s long-term relationship with Microsoft and search services agreement would not provide stability for Perion’s search advertising business; (3) there was an increased risk of Microsoft acting to unilaterally change its advertising pricing and mechanisms to the detriment of Perion while the search services agreement was in place; (4) Perion’s AI technology and Microsoft’s investment in ChatGPT would not protect or grow Perion’s search advertising revenue; and (5) based on the foregoing, defendants lacked a reasonable basis for their positive statements about Perion’s search advertising business and related financial results, growth, and prospects. When the true details entered the market, the lawsuit claims that investors suffered damages.

To join the Perion class action, go to or call Phillip Kim, Esq. toll-free at 866-767-3653 or email for information on the class action.

No Class Has Been Certified. Until a class is certified, you are not represented by counsel unless you retain one. You may select counsel of your choice. You may also remain an absent class member and do nothing at this point. An investor’s ability to share in any potential future recovery is not dependent upon serving as lead plaintiff.

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Contact Information:

Laurence Rosen, Esq.
Phillip Kim, Esq.
The Rosen Law Firm, P.A.
275 Madison Avenue, 40th Floor
New York, NY 10016
Tel: (212) 686-1060
Toll Free: (866) 767-3653
Fax: (212) 202-3827

GlobeNewswire Distribution ID 9105627

Elavon and FreedomPay to transform payments for hospitality and retail in Europe

LONDON, April 24, 2024 (GLOBE NEWSWIRE) — Elavon, a leading global payments provider, today announces its expanded collaboration in Europe with FreedomPay, a global leader in Next Level Commerce™ technologies. The partnership aims to deliver cutting-edge integrated commerce solutions and omni-channel payments technology to large enterprise merchants across Retail and Hospitality.

The agreement pairs Elavon acquiring with FreedomPay commerce technologies to benefit Elavon merchants across Europe, empowering businesses with enhanced payment flexibility and optionality, data security, and a seamlessly integrated payments technology across both physical and ecommerce channels.

“Elavon and FreedomPay have an enviable track record in Europe of helping hospitality and retail merchants grow their operations and better meet their customers’ needs,” said Hemlata Narasimhan, President of Elavon in Europe. “We’re pleased to extend our relationship with FreedomPay to continue to offer the first-class payments experience we’ve become known for.”

Elavon has long been a leader in hospitality and retail payments, and integrating with the FreedomPay Commerce Platform merges security, identity, payments, loyalty, and advertising with proprietary data driven solutions.

“Together, Elavon and FreedomPay are reshaping the global payments landscape, introducing greater functionality and innovation to enterprise businesses and their customers,” said Chris Kronenthal, President of FreedomPay. “Merchants can now expect a seamless and consistent payments experience backed by Next Level data, loyalty, and security.”

About Elavon (

Elavon is a leading global payments company with more than 4,300 employees and operations in 10 countries. A subsidiary of U.S. Bancorp (NYSE:USB), Elavon provides businesses with the technology needed to accept payments from customers, whether they are shopping in stores, at home or on the go.

Its platform is distinctive in that it is common across countries, making it easier for businesses to get their payment system up and running quickly and securely.

Elavon Financial Services DAC. Registered in Ireland with Companies Registration Office. The liability of the member is limited. United Kingdom branch registered in England and Wales under the number BR022122.

Elavon Financial Services DAC, trading as Elavon Merchant Services, is a credit institution authorised and regulated by the Central Bank of Ireland. Authorised by the Prudential Regulation Authority. Subject to regulation by the Financial Conduct Authority and limited regulation by the Prudential Regulation Authority. Details about the extent of our regulation by the Prudential Regulation Authority are available from us on request.

About FreedomPay (

FreedomPay’s Next Level Commerce™ platform transforms existing payment systems and processes from legacy to leading edge and enables merchants to unleash the power of pay. As the premier choice for many of the largest companies across the globe in retail, hospitality, lodging, gaming, sports and entertainment, foodservice, education, healthcare and financial services, FreedomPay’s technology has been purposely built to deliver rock solid performance in the highly complex environment of global commerce.

The company maintains a world-class security environment and was first to earn the coveted validation by the PCI Security Standards Council against Point-to-Point Encryption (P2PE/EMV) standard in North America. FreedomPay’s robust solutions across payments, security, identity, and data analytics are available in-store, online and on-mobile and are supported by rapid API adoption. The award winning FreedomPay Commerce Platform operates on a single, unified technology stack across multiple continents allowing enterprises to deliver an innovative Next Level experience on a global scale.

Contact info:
Hayley Myles
Hill & Knowlton for FreedomPay

GlobeNewswire Distribution ID 9104791

Bombardier Unveils Bold New Brand Identity Worldwide as Company Soars Toward an Ambitious Future

  • A new logo celebrates the company’s successful shift toward pure-play business aviation. The symbol itself, the Bombardier Mach, features the silhouette of an aircraft breaking the sound barrier, while the strokes of wind over a wing reference the company’s heritage
  • The employee value proposition “where heart meets mastery” focuses on Bombardier’s talented people, celebrating the workforce’s renowned passion, its incredible craftsmanship and profound technological expertise
Bombardier Global 8000 with Bombardier’s new logo, the Mach.
Bombardier Global 8000 with Bombardier’s new logo, the Mach.

Bombardier Global 8000 with Bombardier’s new logo, the Mach.

MONTRÉAL, April 24, 2024 (GLOBE NEWSWIRE) — Bombardier, the worldwide leader in business aviation, today unveiled a new brand identity anchored by the evolution of the company’s logo. As Bombardier successfully moves forward as a company with a sole focus on designing, building and servicing the world’s best business jets, the new brand identity will reinforce and propel the company’s unique approach to its customers and stakeholders—putting people at the centre and instilling a one-of-a-kind sense of family.

Bombardier has established itself as a world leader in business aviation building on the pillars of its smooth-flying business jet portfolio, freshly expanded worldwide service network and a successful, growing Bombardier Defense team. Throughout its industry-defining history, Bombardier has maintained its bold innovative spirit while remaining true to its entrepreneurial roots and family values. The new brand identity reflects the success of Bombardier’s passionate and talented teams, who set the standard when it comes to delivering the highest performing jets and world-class service to their clients around the world.

“Today is a historic moment for more than 18,000 incredibly talented and passionate Bombardier team members. Our iconic company is looking forward with confidence and an innovative spirit, two notions captured elegantly in our new logo and brand evolution,” said Éric Martel, President and CEO, Bombardier. “Our clients worldwide are leaders who shape the world and who expect us to deliver a truly memorable experience. When asking them what sets Bombardier apart, the notion of ‘like family’ comes back time and again as a true differentiator.”

Martel added: “Finally, Bombardier would not be where it is today without the best people. They are true masters of their craft, bridging some of the world’s most complex technology with a highly personal and passionate approach to aircraft interior artistry, defense modifications, 24-7 services and much more. Our new company brand honours these highest standards our people themselves have set for our industry.”

A new logo, inspired by innovation and heritage

The new Bombardier logo celebrates the company’s successful shift toward building, designing, servicing and modifying the world’s best jets. The symbol itself, the Bombardier Mach, features the silhouette of an aircraft breaking the sound barrier—an ode to the ambition and innovative spirit of Bombardier’s talented people—while the strokes of wind over an aircraft reference the company’s deeply rooted heritage and the Learjet brand’s storied winglet iconography.

“This evolved brand is a catalyst for Bombardier to differentiate itself as a global leader, not just amongst aerospace and defense peers, but proudly with the world’s leading inspirational brands,” said Ève Laurier, Vice President, Communications, Marketing and Public Affairs, Bombardier. “Our brand has been crafted to coherently tie notions of our heritage and precision-driven engineering. The brand describes our future, in which we will express a heightened sophistication of our technology, how our employees master their craft and, above all, the customer experience.”

Laurier added: “Bombardier’s new impactful logo echoes the pride and passion we all have for our industry and will further be supported by a suite of evocative imagery featuring Bombardier’s own team members at the peak of their respective craft. Their work to elevate performance and sustainability in business aviation, services and defense continues to redefine the industry.”

Fusing technology with the notions of customer experience and sophistication is further reflected in the bespoke typeface leveraged by the new logo. The typeface is both modern and refined with subtle serifs that connect to the language of the symbol and highlight Bombardier’s passion for precision.

Forward-looking, forward-thinking

The Bombardier Global 8000* aircraft is a key example of this. This “flagship of a new era” is set to enter service in the second half of 2025(1) as the ultimate all-in-one jet, delivering the fastest speed, longest range and the smoothest ride in the industry. In parallel, Bombardier has further taken the lead on the future of aircraft design with the EcoJet research project, a groundbreaking initiative that leverages the blended-wing-body aircraft configuration to reduce emissions by up to 50%(1).

Bombardier Defense will also carry forward its mission as a flexible and reliable ally to worldwide governments and militaries. The group will continue operating under the Bombardier Defense flag, offering innovative capabilities equipped on aircraft such as the Bombardier Global 6500, which are changing what is possible in the surveillance, reconnaissance and multi-mission spaces, and more.

About Bombardier

At Bombardier (BBD-B.TO), we design, build, modify and maintain the world’s best-performing aircraft for the world’s most discerning people and businesses, governments and militaries. That means not simply exceeding standards, but understanding customers well enough to anticipate their unspoken needs.

For them, we are committed to pioneering the future of aviation—innovating to make flying more reliable, efficient and sustainable. And we are passionate about delivering unrivaled craftsmanship and care, giving our customers greater confidence and the elevated experience they deserve and expect. Because people who shape the world will always need the most productive and responsible ways to move through it.

Bombardier customers operate a fleet of approximately 5,000 aircraft, supported by a vast network of Bombardier team members worldwide and 10 service facilities across six countries. Bombardier’s performance-leading jets are proudly manufactured in aerostructure, assembly and completion facilities in Canada, the United States and Mexico.

For Information

For corporate news and information, including Bombardier’s Environmental, Social and Governance report, as well as the company’s plans to cover all its flight operations with a Sustainable Aviation Fuel (SAF) blend utilizing the Book and Claim system visit

Learn more about Bombardier’s new brand on this new dedicated web page. Follow us on X @Bombardier.

Media Resources
Bombardier General Contact Webform
Bombardier Media Kit

Mark Masluch

Bombardier, Learjet, Global, Global 6500 and Global 8000 are registered or unregistered trademarks of Bombardier Inc. or its subsidiaries.
*The Global 8000 aircraft is currently under development and remains to be finalized and certified. It is expected to enter into service in 2025. All specifications and data are approximate and may change without notice and are subject to certain operating rules, assumptions and conditions.
(1) Forward-looking statement based on current expectations. By their nature, forward-looking statements require the Corporation to make assumptions and are subject to important known and unknown risks and uncertainties, which may cause actual results in future periods to differ materially from those set forth in the forward-looking statements. Please refer to the “Forward-Looking Statements” disclaimer contained in Bombardier Inc.’s most recently published financial report for additional details.

A photo accompanying this announcement is available at

GlobeNewswire Distribution ID 9105549

ThreatLocker® Raises $115M Series D to Continue Delivering Zero Trust Endpoint Security to More Organizations

Round led by global growth equity firm General Atlantic, along with StepStone Group and the D. E. Shaw group, to accelerate product innovation and increase reach of Zero Trust endpoint security to organizations globally.

ORLANDO, Fla., April 24, 2024 (GLOBE NEWSWIRE) — ThreatLocker®, a global cybersecurity leader that offers a Zero Trust endpoint security solution, today announced it has raised $115M in Series D funding led by existing investor General Atlantic, a leading global growth equity firm, with participation from other major investors StepStone Group and the D. E. Shaw group. With the new investment, ThreatLocker® will continue to focus on driving product innovation to bring the power of Zero Trust security to more organizations and accelerating the company’s global expansion.

ThreatLocker® provides organizations with the ability to protect their IT operations with an effective Zero Trust approach to cybersecurity. The product suite provides enterprise-level server and endpoint security by blocking untrusted software, including ransomware, scripts and libraries, and exploits of known and unknown application vulnerabilities through Default Deny Application Control, Ringfencing™, Storage Control, Privileged Access Management, Network Access Control, as well as its new Endpoint Detection & Response (EDR) and Managed Detection & Response (MDR) solutions. ThreatLocker® believes that its customers should have complete control over their network and devices, know what is trying to infiltrate their stack, and not live in fear of the next cyberattack. With a powerful security tool suite designed to enable organizations to easily and directly control exactly what applications run on their endpoints, ThreatLocker® customers can rest assured knowing that their businesses are protected using the Zero Trust model framework that protects them from various cyber threats, including unknown malware, ransomware, and exploits for known and unknown vulnerabilities.

ThreatLocker® CEO Danny Jenkins commented, “ThreatLocker has made a huge impact in the industry in driving a least-privilege approach forward over the last few years and has introduced new EDR and MDR products within a single cybersecurity platform for our customers. We believe this new injection of capital will enable us to continue to develop Zero Trust products and grow ThreatLocker’s market presence. We are very excited to be partnering again with General Atlantic, as well as with new investors, StepStone Group & the D. E. Shaw group, and look forward to leveraging their teams’ deep experience in bringing products to market and scaling technologically-disruptive businesses.”

To add to this, ThreatLocker® COO Sami Jenkins commented, “We are thrilled to extend our partnerships with General Atlantic and look forward to working with StepStone and the D. E. Shaw group.” 

The new investment follows another year of growth as ThreatLocker® doubled its revenue and added 50% to its workforce. Today, ThreatLocker® has thousands of partners and protects over 50,000 organizations. Serving companies who are serious about security, ThreatLocker® partners with Enterprises and Managed Service Providers (and MSSPs), including many financial institutions, healthcare organizations, and airlines such as Emirates and JetBlue Airways.

Gary Reiner, Operating Partner at General Atlantic, continued, “ThreatLocker effectively takes the guesswork out of threat detection with its Zero Trust approach. As companies of all sizes increasingly focus on filling in gaps in their security stacks, Zero Trust is becoming a necessity – and we view ThreatLocker as an emerging leader in this paradigm shift. We are thrilled to further our partnership with the team to accelerate ThreatLocker’s growth as an endpoint security disruptor.”

About ThreatLocker® 
ThreatLocker® is a global cybersecurity leader, providing enterprise-level Zero Trust cybersecurity tools to improve the security of servers and endpoints. Founded in 2017 by Danny Jenkins, Sami Jenkins, and John Carolan, ThreatLocker® now serves thousands of organizations globally and is headquartered in Orlando, Florida, USA. For more information, visit:

About General Atlantic
General Atlantic is a leading global growth investor with more than four decades of experience providing capital and strategic support for over 520 growth companies throughout its history. Established in 1980 to partner with visionary entrepreneurs and deliver lasting impact, the firm combines a collaborative global approach, sector-specific expertise, a long-term investment horizon, and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to scale innovative businesses around the world. General Atlantic has approximately $84 billion in assets under management inclusive of all products as of March 31, 2024, and more than 300 investment professionals based in New York, Amsterdam, Beijing, Hong Kong, Jakarta, London, Mexico City, Miami, Mumbai, Munich, San Francisco, São Paulo, Shanghai, Singapore, Stamford and Tel Aviv. For more information on General Atlantic, please visit:

About The D. E. Shaw Group
The D. E. Shaw group is a global investment and technology development firm with more than $60 billion in investment capital as of March 1, 2024, and offices in North America, Europe, and Asia. Since our founding in 1988, our firm has earned a reputation for successful investing based on innovation, careful risk management, and the quality and depth of our staff. We have a significant presence in the world’s capital markets, investing in a wide range of companies and financial instruments in both developed and developing economies. For more information, visit

Media Contacts

Spencer Ford
(689) 217-4246

General Atlantic
Emily Japlon & Sara Widmann

The D. E. Shaw group

Spencer Ford
ThreatLocker Inc.

GlobeNewswire Distribution ID 9104839

LUX And MX Player Partner To Challenge Outdated Sexist Scenes With An Innovative Campaign ‘The End’

Empowering Women By Disrupting Sexist Narratives in the Indian Film Industry: LUX Launches ‘The End’ Campaign.

SINGAPORE – Media OutReach Newswire – 24 April 2024 – VML Singapore and LUX, the global beauty brand under Unilever, has partnered with MX Player, a leading OTT platform, to launch a fresh new campaign that tackles a deeply ingrained issue in Indian cinema: the normalisation of sexism.

The campaign titled ‘The End’, shines a light on how classic Indian films, while undeniably popular on streaming platforms, often portray outdated narratives where men disregard a woman’s clear refusal. This innovative campaign aims to spark conversation and inspire positive change within the industry.

This campaign leverages the power of communications within the MX Player platform in a truly unique way. Instead of traditional ad breaks that disrupt the viewing experience, LUX will utilize ad spaces strategically placed within the films themselves.

For example: The movie plays as expected, up until a crucial scene where a man is acting inappropriately and the woman clearly expresses her dissent. This could be a verbal “No,” a look of discomfort, or any other clear indication of her unwillingness. At this pivotal moment, the LUX ad seamlessly interjects, effectively simulating the end of the movie with end credits. This unexpected end surprises viewers with a new perspective on behaviour that has become normalised.

The campaign showcases such scenarios to emphasise the power of “No” and the importance of respecting boundaries. It features powerful messages about  the importance of consent, demanding an end to sexism the moment it appears, and understanding that a woman’s glowing beauty is never an invitation or excuse for harassment.

For over a century, LUX has empowered women to express their unique beauty and individuality. Their new campaign builds upon this legacy, taking a creative and impactful approach to tackle a significant social issue.

“For decades, films have perpetuated the idea that a persistent man eventually wins a woman’s heart, even if she initially rejects him,” said Severine Vauleon, Global Brand Vice President, LUX | Bath & Body. “While the industry has undoubtedly made strides towards progress, many popular films from the past remain riddled with these outdated sexist scenes. We’re proud to partner with MX Player on this innovative initiative that uses the power of communications to address a social issue.”

By partnering with MX Player, a platform renowned for its diverse library of content reaching a wide audience, LUX showcases its commitment to leveraging its reach for social progress. This strategic partnership ensures the campaign’s message finds a powerful voice and resonates with a vast and diverse group of viewers.

Hinoti Joshi, Global Managing Partner at VML Singapore, who spearheaded the campaign, commented, “This campaign is not about erasing cinematic history. It’s about sparking a conversation and encouraging viewers to critically analyse the narratives they consume. We believe that classic films can still be enjoyed while acknowledging the outdated social norms they sometimes portray.”

The LUX and MX Player campaign has the potential to spark a much-needed conversation within the Indian Film industry. By challenging outdated sexist scenes and promoting narratives that celebrate female agency and respect for boundaries, the campaign can pave the way for a more progressive and empowering future for Indian cinema.

‘The End’ campaign is a call to action, encouraging viewers to critically analyse the narratives they consume and question outdated portrayals of women. It also sends a powerful message to the film industry itself: the audience is ready for stories that reflect a more progressive and respectful portrayal of gender dynamics. 

About LUX

LUX has been celebrating beauty and femininity since 1925. We understand that beauty is a woman’s armour, her source of strength. It is hers to express, unapologetically. We will continue to help women everywhere fight casual sexism at home, in the workplace and in wider society.

About MX Player

MX Player is India’s largest growing OTT platform with a diverse audience base as well as a global reach of 17+ markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Sri Lanka and Maldives amongst others. It currently operates on both, AVoD and SVoD models with a keen understanding of the pulse of the audience, It has recently had several record-breaking shows across genres like Bhaukaal, Aashram, Matsya Kaand, High, Samantar, Dharavi Bank, and Campus Diaries. It is also the only OTT global platform to deploy H.266 technology that cuts down video streaming data consumption by 70%. As per the State of Mobile 2023 Report by, MX Player ranks #1 in India and #3 Worldwide in terms of Downloads in Video Streaming.

LUX Celebrates A Century Of Unmatched Fragrance With “Still There” Campaign

LUX invites everyone to rediscover the enduring power of its fragrances and to experience firsthand why, after a hundred years, LUX’s signature scents are “Still There.”

SINGAPORE – Media OutReach Newswire –  24 April 2024 – The global beauty brand under Unilever, LUX, a pioneer in luxurious personal care and fragrant soaps, is proud to announce its new campaign, “Still There”, created by VML Singapore, this campaign is a nostalgic journey through time that showcases the enduring appeal and lasting power of its signature fragrances.

Honouring a remarkable 100-year legacy of infusing fine French fragrances into its products, LUX reaffirms its commitment to quality and draws on this proud heritage to highlight the lasting power of LUX’s unique scents, which continue to enchant users decades after their introduction, setting a new standard in the personal care industry.

The concept behind “Still There” is simple yet profound: demonstrating that the fragrances used in LUX soaps not only persist but remain distinctive and captivating over time. To bring this concept to life, LUX undertook an ambitious project to locate and test vintage LUX soaps, some of which date back to as early as 1938. After more than 500 hours of searching and over 75 days of procurement, these soaps were analysed by the esteemed Givaudan Perfumery School. The results were astounding. Descriptors like “Very feminine but with a strong identity” and “Beautiful scent, very opulent, sweet and floral” confirmed that the fragrances had stood the test of time – they were indeed “Still There.”

The campaign sets itself apart through its innovative blend of historical reverence and modern scientific validation. Unlike other campaigns that may rely solely on contemporary appeal, LUX has tapped into its rich archives to prove a point about quality and consistency. This unique approach not only showcases LUX’s commitment to excellence but also bridges generations of users who have chosen LUX soaps for their distinctive and lasting fragrances.

“We are thrilled to embark on this nostalgic journey with the ‘Still There’ campaign, which not only celebrates our rich heritage but also underscores our commitment to quality and innovation,” said Severine Vauleon, Global Vice President, LUX Bath and Body, Unilever “By exploring our archival soaps and demonstrating their enduring fragrance, we pay homage to a century of excellence and reaffirm our promise to deliver unparalleled sensory experiences to our consumers. LUX has always been at the forefront of combining luxurious touches with everyday personal care, and this campaign beautifully encapsulates the essence of what we stand for.”

VML Singapore created this campaign to underscore LUX’s strengths in fragrance longevity and quality, areas where it outperforms competitors. By successfully preserving the integrity of its soap fragrances for decades, LUX demonstrates its superiority in fragrance infusion technology and its deep understanding of consumer desires for enduring and pleasant scents.

As part of the “Still There” campaign, LUX introduced an engaging interactive element with social media influencers to broaden its impact and reach. LUX sent beautifully crafted boxes to selected influencers, each containing four samples of soap powder drawn from different historical periods. These influencers were encouraged to smell the samples and describe the fragrances, capturing their initial impressions and sensory experiences. After recording their thoughts, they opened an accompanying envelope that revealed the age of each sample, some being decades old. The surprise element highlighted the timelessness of LUX fragrances. To connect the past with the present, the box also included two of LUX’s current body washes, demonstrating that today’s products continue to deliver up to 24 hours of lasting fragrance. This creative approach not only emphasised the consistency and heritage of LUX’s quality but also showcased its evolution and adaptation to contemporary beauty standards.

Hinoti Joshi, Global Managing Partner Unilever at VML, Singapore, who spearheaded the campaign, commented, “by weaving together the past and the present in this unique experiential campaign, we’ve highlighted not only the enduring legacy of LUX fragrances but also their relevance and appeal in today’s market. This initiative serves as a bridge connecting generations, proving that truly luxury and exquisite scents are indeed timeless. We are excited to see how this campaign resonates with both long-time fans and new audiences alike, reinforcing LUX’s position as a leader in the world of fine fragrance personal care.”

LUX continues to lead with innovation while staying true to the timeless allure that has defined the brand for a century. “Still There” is more than a campaign—it is a testament to LUX’s legacy and its future in offering consumers the ultimate experience in indulgent and lasting fragrance.

About LUX

LUX is committed to creating indulgent skincare products that provide consumers with a touch of glamour and an exceptional experience. Known for its commitment to quality, LUX continues to harness the power of technology and the finest ingredients to deliver superior product offerings globally.