DUBAI, -- Dubai Customs has renewed its support for the upcoming edition of the Children's International Film Festival, CIFF, 2017, as the main strategic partner.
The region's leading film festival for children will be hosted on Thursday, 27th April, 2017, under the patronage of Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture and Knowledge Development.
This partnership with CIFF for the second successive year emphasises the firm beliefs of Dubai Customs in the importance of supporting the UAE's march towards an innovative society, and for encouraging school children and new generations to be a key part of that march.
Dubai Customs aims to get young people engaged, helping them to become real producers of culture by developing their imaginative abilities and creativity skills, sparked by watching movies and creating their own films to convey their thoughts, ideas and messages to the community.
"It is a priority for us at Dubai Customs to support initiatives that seek to promote children's creations and innovations in all fields. This is premised on our conviction that nurturing the next creative generation is key to building a sustainable knowledge-based society and economy, which will ensure a brighter future for the UAE," said Yousef Ozair Mubarak, Director of the Intellectual Property Rights, IPR, Department.
Dubai Customs is the first government organisation to sponsor the CIFF, presenting five valuable prizes for the winners of the IPR Film Category. The top cash prize will go to the Best IPR Film, while the remaining prize money will be shared equally between the other award categories of Best Story, Best Director, Best Actor and Best Animation Film.
Source: Emirates News Agency