DUBAI: Dubai is the official host of the ASTA International Destination Expo (IDE) 2013 to be held in April next year, Dubai’s Department of Tourism and Commerce Marketing (DTCM) announced today.
The announcement reflects DTCM’s efforts to expand its promotion of the emirate’s tourism assets through a partnership with the American Society of Travel Agents (ASTA).
The event will be promoted at a stall at this year’s ASTA Travel Retailing and Destination Expo held in Los Angeles September 7-9th, 2012. The Retailing Expo is the top North American meeting place for destinations, travel suppliers and travel retailers worldwide, attended by 1040 travel agents from across the USA, DTCM said in a press release.
This 2013 conference was successfully brought to the emirate by Dubai Convention Bureau on behalf of the DTCM, who secured the decision in favor of Dubai and is recognized as co-sponsor of the meeting. ASTA estimates attendance in Dubai next year will be between 500 and 700 travel agents.
The DTCM staff in LA was joined at the stand by representatives of six Dubai-based tourism companies, whose products and services are included in the ASTA IDE Dubai itinerary: 24 Degrees, InterContinental and Crown Plaza Festival City, Emirates Airline, the J.W. Marriott Marquis and Madinat Jumeirah.
Executive Director of Business Tourism at DTCM Hamad M. Bin Mejren said: “The prestige of hosting ASTA’s IDE next year is a great honor and recognized throughout the tourism and convention industries worldwide.” “Cities from around the globe vie for this opportunity. We can expect to see continued growth of North American tourism traffic in 2013 and beyond as these ASTA agents serve as new ambassadors for Dubai, spreading their enthusiasm to new clients from around the world,” he added.