DUBAI, With the emergence of the metaverse, there is a growing need to understand how businesses can leverage the power of Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR) and Extended Reality (XR) to create new value for content, consumers, and brands, a leading immersive strategist said on Day 2 of the milestone 20th edition of the Arab Media Forum (AMF 2022).
In a session titled ‘Arab Media and the Journey Towards Metaverse’, Adipat Virdi, a renowned metaverse strategist, discussed how the emerging technology will impact journalism.
Virdi said the Arab world has always been at the forefront of embracing new technologies, which makes the adoption of metaverse technologies easy. The metaverse is the next big thing, he said, adding it will help media organisations enhance the quality and efficiency of their work.
The metaverse represents a virtual world that mimics aspects of the physical world using immersive technologies, AI, social media and digital currency. The technology will further enhance storytelling by promoting a better understanding from different perspectives, Virdi added.
A place where the physical and digital worlds meet, the metaverse creates an ecosystem that customers can discover together. Customers can collaborate and aspire to be better versions of themselves, where transactions will become a byproduct of people’s affinity for, and advocacy towards the brand, he explained.
The immersive specialist and former Global Creative Product Lead (VR) for Facebook, also discussed how the metaverse is helping other industries. He cited the example of MetAmazonia, a next-gen, photorealistic 3D metaverse, which uses blockchain and the metaverse to help fight against climate change, poverty and deforestation, and aims to positively impact the lives of millions of people.
Source: Emirates News Agency