Sharjah Bridal Fair to launch ‘Bridal Fair Awards 2017’

SHARJAH, — The Sharjah Bridal Fair, the signature wedding exhibition of Al Jawaher Reception and Convention Centre, JRCC, has announced its second fashion contest, the Sharjah Bridal Fair Awards 2017, SBFA 2017, to be held from 3rd to 6th May.

The event, the first-of-its-kind in the UAE, was inaugurated last year and enthralled crowds with Fashion Awards 2016. The SBFA 2017 aims to recognise and celebrate the UAE’s best talents in fashion design, whether college students, fashion design interns or established names in the industry.

The competition’s entries are divided into the three categories of “Best Casual Ready-to-Wear Collection”, “Best Evening Abaya” and “Best Evening Wear Collection”, and is open to Emirati and resident female designers in the UAE. An independent panel of fashion industry experts will judge entries based on originality, creativity, functionality and aesthetic appeal. One thing they will focus on will be to see how well the designs of each designer work together.

Hanan Al Mahmoud, Director of JRCC, said, “Just like last year, aspiring designers will not want to miss the Sharjah Bridal Fair this May. A special addition to the fair’s schedule is the Bridal Fair Awards 2017, which has been specially crafted to recognise and showcase the UAE’s budding female designers, in the award’s three categories.”

“JRCC is deeply committed to supporting talented people from all backgrounds, to fulfill their dreams and access the best available resources in the UAE’s prestigious bridal fashion industry. This is going to be the most sweeping, beautiful and magical award gala that you will ever see,” she added.

Source: Emirates News Agency