Day: August 22, 2022

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Nakheel unveils master plan vision for Dubai Islands

DUBAI, Nakheel, the Dubai-based master developer, has unveiled a new vision for the Dubai Islands, redefining the waterfront living concept. Comprised of five islands with a total area of 17 square kilometres, Dubai Islands have been designed to enhance the wellbeing and lifestyles of residents and visitors.

Aligning with Dubai 2040 Urban Master Plan, Dubai Islands (formerly known as Deira Islands) will reinforce the emirate’s position as a global destination of choice for residents, visitors and investors. Each island will have its own offerings, with innovative living experiences, cultural hubs, recreational sport beaches and beach clubs, all in one interconnected location with easy access to the city and airport.

The islands will be home to over 80 resorts and hotels, including luxury and wellness resorts, boutique, family and eco-conscious hotels, supporting Dubai’s ambition to boost the tourism and hospitality sector by increasing the number of hotel keys.

With over 20 kilometres of beaches, including a Blue Flag certified beach, approximately two square kilometres of parks and open spaces and premium golf courses overlooking the Arabian Gulf, Dubai Islands will increase the length of beaches and areas dedicated to public parks. A well-connected network of marinas promenades and pathways for water and road transportation, walking and biking support the Dubai 2040 Urban Master Plan in developing vibrant and healthy communities.

Naaman Atallah, Chief Executive Officer at Nakheel, said, “Dubai Islands are an integral part of the future vision for the emirate, focusing on enhancing the health, happiness and wellbeing of residents and visitors, as well as providing the highest standards and variety of urban infrastructure and facilities. Dubai Islands will add to the Nakheel portfolio of residential, retail, hospitality and leisure developments, offering another destination within a destination.”

Source: Emirates News Agency

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#DubaiDestinations summer campaign concludes with record engagement of over 3.3 million and 50 million+ views across social media platforms

DUBAI, Following two months of spotlighting Dubai’s exceptional summer destinations and engaging local and international audiences in discovering the city’s top-rated getaways, the summer phase of the popular #DubaiDestinations campaign concluded today, generating record engagement and response among the audience.

An initiative announced by the Dubai Media Council under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, the #DubaiDestinations campaign seeks to capture and share the city’s spirit as a destination through interactive and engaging stories about what makes Dubai a truly unique place to explore. The next phase of the campaign, highlighting Dubai’s top-rated experiences, outdoor events and activities, and hospitality and dining options during the winter, will be launched later this year by the Dubai Media Council.

Launched in December 2021 in line with the vision of Vice President, Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum to make Dubai the world’s best city to live and visit, the creative media initiative has become a year-long campaign that showcases how Dubai is a city for all seasons, capable of offering a range of experiences that meet the tastes and interests of people across all ages and nationalities.

Brand Dubai, the creative arm of the Government of Dubai Media Office, collaborated with the creative community and made them an integral part of the campaign. Shaima Al Suwaidi, Director of Brand Dubai, said, “The latest phase of the #DubaiDestinations campaign touched the hearts and minds of the local community as well as regional and global audiences in terms of inspiring them to visit unique destinations in the city and encouraging them to explore new activities. Dubai is one of the world’s leading tourism destinations, welcoming 7.12 million international visitors in the first half of 2022. The city’s safety, connectivity and accessibility contributed immensely to the success of the summer edition of the campaign, which saw an incredible number of people from the creative community, families and visitors interacting and sharing their experiences across various destinations in Dubai. Brand Dubai will continue to work with various stakeholders and creators to implement the next phase of the campaign, which will be activated during the winter season.”

The campaign’s latest phase encouraged Dubai’s diverse community to discover the city’s unique destinations in the summer. Creative guides, colourful social media posts and cross-platform storytelling invited the audience to indulge in Dubai’s distinctive offerings, ranging from beach activities, dining and family-friendly activities at hotels to waterparks, water sports adventures and indoor entertainment. The events and activities captured the essence of Dubai’s summer experience and underscored its emergence as a one-of-a-kind summer destination. The campaign coincided with the start of the school summer holidays.

Some of the emirate’s most accomplished creatives, including influencers, photographers, digital media content creators, animators and videographers, came together to create compelling content across traditional and new media, raising the visibility of the city’s major attractions and recreational destinations while capturing Dubai’s distinctive summer vibe.

Throughout the summer, the campaign, which ran across several social media platforms, including Instagram, Twitter, and Facebook, recorded an engagement of over 3.3 million while video views surpassed 50 million. Hundreds of videos and promotional content produced by the creative community featured Dubai hotspots, hidden gems and exciting activities that make the emirate one of the world’s most popular destinations.

As part of the latest phase of the campaign, a series of interactive bilingual guides were developed by Brand Dubai to help people discover vibrant hotspots in the city and create memorable moments with family and friends. The guides covered exciting summer and weekend activities, summer camps, seaside dining options, and other businesses running fun programmes during the summer.

The first #DubaiDestinations summer guide provided a list of 115 indoor destinations for children, while the second featured 40 of the best summer camps. The third guide launched by Brand Dubai, titled “Staycations and Playcations”, listed top-rated summer getaways, including hotels and theme parks. The fourth guide, titled “Find Your Summer Hobby”, listed some of Dubai’s world-class sports and physical fitness facilities. The fifth guide, titled “Summer Essentials”, showcased the season’s top culinary experiences and sartorial choices, while the sixth, titled “Plan Your Weekend in Dubai”, listed a range of outlets offering diverse experiences in some of Dubai’s hippest areas.

Key partners in the #DubaiDestinations campaign include the Department of Economy and Tourism in Dubai, Dubai Municipality, the Roads and Transport Authority, the Dubai Culture and Arts Authority, Dubai Sports Council, Dubai Ladies Club, Emaar, Dubai Holding, Nakheel Properties, Majid Al Futtaim Group, and Merex Investment Office.

Source: Emirates News Agency

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Emirates Health Services launches Automatic Patient Transfer service via Smart Nutrition Services system

DUBAI, Emirates Health Services (EHS) has launched the Automatic Patient Transfer service via its Smart Nutrition Services system, which has been implemented across all of its facilities.

The service is the first of its kind in the Middle East and is one of four projects set to be delivered by the end of the year.

The EHS announced the service at a press conference held today in its headquarters, and attended by Latifa Mohammed Rashid, Director of EHS’ Health Support Services Department, along with numerous health and academic institutions and notable media professionals and social media influencers.

Dr Abdullah Al Naqbi, Acting Executive Director of the Supportive Health Services Sector at EHS, asserted, “Emirates Health Services is the first health authority in the Middle East to advance and automate its smart nutrition services system, boost the efficiency of nutrition departments across all of its hospitals and primary healthcare centres, and transition towards a digital system that provides the target groups with healthy meals, in accordance with the highest international health and food safety standards, while taking into account each patient’s health requirements.”

Latifa Rashid explained, “Emirates Health Services is committed to a forward-looking plan that includes automating all of its services and ensuring their sustainable development by implementing international best practices and embracing advanced technologies, in line with the UAE Strategy 2071 and the EHS’ own aspirations and development plans for the next 50 years. We strive to ensure the efficiency and leadership of the UAE healthcare sector, help customers lead a healthy lifestyle and ensure their wellbeing, and finally, boost the UAE health sector’s regional and global competitiveness.”

The new services consist of four projects, namely, Transfer of Malnourished Children Aged 5 to 19; Type 2 Diabetes; Tube Feeding for Patients, and finally, Tracking Children’s Growth within Normal Weights and Automatic Transfer for Children to Health Centres. The projects target malnutrition, adult patients, overweight and obese patients, and pre-diabetic patients, as well as heart disease, blood pressure and malnutrition in the elderly.

The Transfer of Malnourished Children Aged 5 to 19 project helps children maintain a normal weight, reduce the prevalence of chronic diseases and malnutrition among them, enhance their quality of life and ensure sustainability by cutting costs involved with treating these conditions. It also seeks to ensure the health and safety of future generations, which boosts productivity for all community members and promotes happiness.

The project serves to automatically transfer target groups suffering from malnutrition and nutrition-related conditions (excess weight, obesity, wasting, stunting, thinness) from hospitals to a nutrition clinic, using the electronic system, ML, to provide them with nutritional care and intervention. The project excludes children with normal weights and children with special needs.

Meanwhile, the Type 2 Diabetes project aims to reduce the length of hospital stays for patients; delay complications related to diabetes, which, in turn, reduces costs for treatment, nursing and medication; improve patients’ quality of life by helping them maintain normal blood sugar levels and work towards a healthy weight; and finally, prevent complications related to diseases.

For its part, the Tube Feeding project automatically refers patients who are dependent on tube feeding to nutritionists to conduct a nutritional assessment, identify cases of malnourishment, and improve their nutrition, body weight, and mass. It also helps reduce complications from chronic diseases and improves patients’ ability to consume food through their mouths.

Lastly, the Tracking Children’s Growth within Normal Weights and Automatic Transfer for Children to Health Centres aims to establish a system to follow up on children’s growth and ensure they maintain a normal weight for healthy children. It targets children who are admitted to health centres, automatically transferring them using the electronic programme, ML, as per the criteria determined by the Nutrition Department. The objective is to provide nutritional care and intervention for children, as per protocols and guidelines approved by the department.

Source: Emirates News Agency