Day: January 6, 2023

LAS VEGAS, Jan. 6, 2023 /PRNewswire/ — At CES 2023 on January 5^th, Leica Cine 1 was displayed at the Hisense booth, which has become a witness to the strong partnership between both sides. In the next phase, as Stephan Albrecht, Managing Director of Leica Smart Projection GmbH, said, Hisense and Leica Camera will continue to consolidate their technology collaboration in the Laser TV segment by launching new products, all in premium segment and all oriented to the next level of image quality.

Reasons Behind the Cooperation Between Hisense and Leica

In recent years, Hisense has been looking for ways to advance the Laser TV industry, and Leica Camera has been seeking to branch out into Laser TV projection field. The two giant brands decided to join hands for the further development of the TV industry.

When taking about the reasons for this cooperation, Matthias Harsch, CEO of Leica Camera AG, said that Leica has been interested to enter the strongly growing Laser TV market, but this would not have been possible without Hisense since it has become a global pioneer in the field of Laser TV with 1,700 related patents.

For Hisense, it has long realized the importance of partnership and working with Leica is in line with its own development needs. Leica’s superior optical technology enables Hisense’s Laser TVs to deliver sharper and more detailed images, which can lay a solid foundation for the further development of its home theatre and short-focus Laser TVs.

Leica Displayed Its Laser TV, Leica Cine 1, at Hisense Booth at CES 2023

With its innovative triple-RGB laser powered by Hisense’s Laser TV technology, Leica Cine 1, displayed at CES 2023, uses the Leica projection lens expertise and the Leica Image Optimization (LIO^TM) technology to optimize picture quality and to deliver an ultimate cinematic viewing experience. Over the next years, Hisense and Leica will develop further technologies, all oriented to the next level of premium image quality, making the global Laser TV industry more dynamic.

With Leica’s optical expertise, Hisense aims to further expand its global influence as an international company. As Dr. Liu Xianrong, chief scientist and general manager of Hisense Laser Display Co.Ltd. remarked, “The combination of the unique charm of Laser display and Leica’s traditional image quality can provide a better viewing experience to consumers.”

Photo – https://mma.prnewswire.com/media/1978506/image1.jpg

BAODING, China, Jan. 6, 2023 /PRNewswire/ — On December 30, 2022, GWM unveiled a full range of models such as WEY Lanshan-PHEV, HAVAL H-DOG, POER-Shanhai and TANK500 PHEV (the name of models for Chinese market) at the 20th Guangzhou Auto Show, and also revealed its global layout in the future.

At the exhibition, WEY Lanshan-PHEV, the first flagship six-seat intelligent SUV, made its global debut. WEY Coffee 01, Coffee 02, HAVAL H6 NEV series and HAVAL H-DOG (PHEV) were unveiled. GWM also displayed TANK500 PHEV, a new energy off-road SUV based on the upgraded off-road super hybrid architecture. And GWM ORA series, attracting users’ attention from the public with smart functions and stylish design.

POER-Shanhai, the large-scale high-performance luxury pickup, was officially launched, which brought infinite possibilities for an all-scenario pickup driving experience. Zhang Haobao, the CEO of GWM Pickup, revealed this model will consist of HEV and PHEV versions. In the future, GWM Pickup will focus on the layout of new energy products in to global market, and create a matrix of pure electric, hybrid and hydrogen energy pickup trucks. It will strive to be the first-tier group of high-end pickups.

A number of the latest new energy products were displayed, which indicated GWM’s a new start to deepen its global strategic layout in 2023, and further explained its vision of driving the low-carbon and intelligent development of the global automobile industry. Empowered by the Forest Ecosystem, GWM has built an advantageous industrial chain in the field of new energy and intelligent technologies. GWM is actively developing hydrogen power technologies, and building a clean energy system based on carbon neutrality that covers hybrid, pure electric and hydrogen energy.

Mu Feng, the President of GWM, pointed out that GWM will continue to accelerate the iteration and upgrading of models with more advanced technologies to fully promote the strategic process of new energy. It will create diversified products according to the needs of different markets and consumers and accurately lay out the global market.

Faced with the accelerated trend of the new energy transformation in the global automobile, GWM released the “ONE GWM” global brand strategy in 2022, and actively participate in global competition. Under the guidance of the new strategy, GWM will continue to be user-oriented, and continuously create different categories of new energy vehicles. It will strive to provide global consumers with an intelligent, personalized and environmentally friendly new travel experience.

According to the “2025 Strategy”, GWM will scale its sales proportion of new energy vehicles to 80% by 2025. And it will invest a total of CNY 100 billion in the R&D of new energy and intelligent technologies. GWM will also promote the popularization of green and intelligent travel around the world and accelerate its transformation toward the goal of becoming a global intelligent technology company.

Photo –  https://mma.prnewswire.com/media/1978503/image1.jpg

LAS VEGAS, Jan. 6, 2023 /PRNewswire/ — Hisense displayed its 2023 new product lineup featuring ULED TVs, new Laser TVs, smart home, and more at CES 2023. Every year, as a leader in the global home appliance field, Hisense provides customers with a variety of options that enrich their daily activities, delivering premium quality products.

ULED – 110 ULED X Won CES Innovation Award Honoree

At this year’s CES, Hisense 110 ULED X was recognized as a CES Innovation Award Honoree. Boasting a 110-inch screen and 8K resolution, the 110 ULED X is equipped with the highest quality viewing technologies, including Mini LED backlight, peak brightness up to 2500 nits and unmatched HDR image quality performance. With the active intelligent backlight control and a new, proprietary 8K chipset, viewers can enjoy the finest display experience regardless of the changes in ambiance. In addition to the top-notch picture technologies, ULED X also creates cinema-quality sound with a left and right dual theater audio design and 3.1.2 channels of immersive surrounding sound. Besides the ULED X, the U8K, U7K and U6K series were also on display at this year’s CES.

Laser TV – More Enjoyable Image Quality

The 8K Laser TV was first introduced to overseas markets at this year’s CES. This limited-edition product integrates the most advanced laser TV technology, including a triple-color laser light source, Dolby Atmos, DTS Virtual:X Audio Technology, IMAX Enhanced certifications, etc. Hisense’s latest Laser TVs enhance the viewing experience with a new high-gain ALR screen for increased brightness and a clearer picture, a built-in TV tuner and premium audio quality and features. A variety of models including the L9H and L5H are ready to cater to consumers’ different needs.

Smart Home – A New Way of Living

Hisense has also been evolving its smart home strategy, leveraging its strengths in display technology, home appliances, and operating systems. ConnectLife, as Hisense’s commitment to this strategy, is making the management of everyday tasks easier, more sustainable and with more fun. Also, Hisense VIDAA smart TV operating platform, together with ConnectLife, brings together smart home appliances to create a connected ecosystem that makes managing and monitoring household easy, putting the user at the center of the home experience.

Hisense Future of Cooking Technology, which has made cooking easier and smarter, was a wow-factor of Hisense exhibit. For example, Hisense Smart Combi Steam Oven provides users with many convenient features, such as zone cooking, scan to cook, automatic steam releasing, etc.

In addition, Hisense commercial display was also presented at CES 2023. Delivering a vibrant 4K experience, industry leading reliability and the latest Android operating systems, Hisense is to offer different commercial display solutions that will create a unique interactive experience for users.

The CES provides impetus for appliance consumption. With the presence of Hisense, consumers were presented with an insight into practicalities and a new direction of appliance change.

Photo – https://mma.prnewswire.com/media/1978500/Hisense_110_ULED_X_CES_2023.jpg
Photo – https://mma.prnewswire.com/media/1978501/Hisense_8K_Laser_TV.jpg
Photo – https://mma.prnewswire.com/media/1978502/Hisense_ConnectLife_Experience_Area_CES_2023.jpg