Innovating to Impact: Dentsu Unveils New Global Brand Proposition Drawing Upon 120 Year Heritage

Dentsu, Innovating to Impact
Dentsu, Innovating to Impact

TOKYO, May 16, 2024 (GLOBE NEWSWIRE) — Dentsu, today announced the launch of its new global, client-facing, brand proposition, “Innovating to Impact”, marking a significant milestone in the company’s storied 120-year plus history. The new go-to-market brand encapsulates dentsu’s commitment to driving growth through innovation, leveraging the collective strengths of transformative creativity, media, data, and technology.

Created through a collaborative effort of many dentsu teams around the world, “Innovating to Impact” reflects dentsu’s dedication to delivering outcomes that not only drive business growth but also generate a positive effect on people, society and the world.

“Our new branding is a bold declaration of our unwavering commitment to innovate in pursuit of outcomes on behalf of our clients,” said Hiroshi Igarashi, President & Global CEO, dentsu. “At dentsu, we are not content with simply following trends; we aim to set them. ‘Innovating to Impact’ is our promise to our clients, our incredible people and the communities we serve, that we will continue to push the boundaries of what’s possible through experience and business transformation.”

The launch is the next stage in dentsu’s mid to long-term strategy and its positioning as an integrated growth and transformation partner to the world’s leading organizations. Dentsu brings the best of both worlds to clients: individual global leadership brands that can deliver deep expertise, and the ability to tie those services together to deliver a multiplier effect for clients as dentsu.

A Dentsu Creative team, headed by Riccardo Fregoso, Chief Creative Officer Dentsu Creative Italy, led development of the tagline “Innovating to Impact”, along with a new brand manifesto. The design look and feel of the new brand was produced by the multi-award winning Dentsu Inc. team in dentsu Japan, led by Executive Creative Director, Yoshihiro Yagi, one of Japan’s most internationally awarded, art-based creatives.

“For over 120 years, innovation has been a core tenet of dentsu’s offering; it is in our DNA and within the very culture of our teams around the world. Innovation for dentsu is both an open mindset as well as a systematic approach, helping clients approach their business transformation in new ways,” commented Jean Lin, Global President – Global Practices, dentsu. “Dentsu is truly unique in the market, sitting at the convergence of marketing, technology and consulting. When we combine innovation with a laser focus on driving outcomes, we bring together the best of our capabilities to deliver integrated growth for brands who want something different from the traditional model.”

Dentsu’s new brand will be further showcased at the Cannes Lions Festival in June 2024, with dentsu Beach House programming and design reflecting the principles and positioning of “Innovating to Impact”.

For more information about dentsu and the new GTM brand, please visit: Innovating to Impact

Team credits:

Dentsu Creative Italy

Riccardo Fregoso, Chief Creative Officer
Stefano Battistelli, Executive Creative Director
Francesco Epifani, Executive Creative Director
Cristiana Bregni, Art Director
Santiago Cancela, Copywriter

Dentsu Inc., Japan

Yoshihiro Yagi, Executive Creative Director
Tsubasa Adachi, Creative Director
Haruko Tsutsui, Creative Director
Hiroyuki Kato, Art Director
Natsuki Tomoda, Art Director
Miyuki Ito, Copywriter
Mariko Fukuoka, Copywriter
Shintaro Murakami, Digital Technologist

About dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:


Matt Cross

A photo accompanying this announcement is available at:

GlobeNewswire Distribution ID 1000951315

Tealium unveils CDP integration with Snowflake’s Snowpipe Streaming API

The integration combines the powerful forces of the Snowflake Data Cloud and Tealium CDP to accelerate CX across the entire customer journey

San Diego, May 16, 2024 (GLOBE NEWSWIRE) — Tealium announced today that it is one of the first customer data platforms (CDPs) to seamlessly connect to Snowflake’s Snowpipe Streaming API, offering industry-leading customer data collection and activation capabilities. Tealium’s CDP, powered by Snowflake, streamlines the process of landing low latency customer behavior data into the Snowflake Data Cloud to power analytics, AI, and customer-360 initiatives, allowing enterprises to better serve and engage their customers.

“At the heart of any CX strategy, is your data. CDPs and cloud data platforms are powerful catalysts for managing, analyzing, and activating customer data successfully to achieve this. And although unique on their own, together, they become a powerful force. That’s why Tealium and Snowflake are truly better together, providing a centralized consented data hub combining the benefits of historical data, real-time behavior, and utmost flexibility,” says Bob Page, Chief Product Officer at Tealium.

Real-time access to customer data is crucial for organizations to stay competitive and deliver exceptional customer experiences. Tealium’s integration with the Snowpipe Streaming API enables businesses to capture, process, analyze, and activate data efficiently. This powerful combination allows organizations to unlock valuable insights, enhance personalization, and make data-driven decisions, ultimately driving growth and customer satisfaction.

The integration leverages the power of a real-time CDP coupled with Snowflake’s elastic performance engine to drive customer data capabilities, including:

  • Establish unified and actionable customer views to power real-time engagement, leveraging enhanced identity data in Snowflake
  • Fuel and activate AI initiatives across the entire data infrastructure 
  • Minimize wasted time on data wrangling for more strategic and higher-quality insights 
  • Reduce regulatory risk by enabling consented data collection and activation, honoring customer privacy preferences across the entire journey
  • Improve ROI and achieve business goals through enhanced measurement and data-driven decision making

“As third-party cookies phase out and privacy regulations intensify, the demand for secure, privacy-first, real-time data solutions has never been greater,” said Onil Gunawardana, Head of Product Management, Marketing Data Cloud, at Snowflake. “Tealium’s advanced CDP with consent management, integrated with Snowflake’s Snowpipe API, provides enterprises with immediate access to cleansed, high-quality, first-party data. This seamless connectivity not only speeds up data ingestion for AI and improves customer experiences, but also ensures that data usage remains compliant within Snowflake’s robust analytics environment, elevating customer data strategies with unmatched security and efficiency.”

The integration also equips teams with widened flexibility, allowing them to augment customer data with AI, fueling models with clean and consented data. With every business having an AI mandate, the biggest challenge being faced during initial adoption is access to AI-ready data. The Tealium and Snowflake integration enforces enhanced data quality and governance, which supports successful AI implementation across the enterprise.

Learn more about how Tealium and Snowflake are better together.

To keep up with the latest company news, visit Tealium’s Newsroom.

Join the Real-Time Revolution: Tealium is hosting its annual Digital Velocity conference in San Diego on June 10-12, 2024. Join industry leaders as they come together to discuss the latest innovations in customer data. On Tuesday, June 11, Patrick Crosby, Senior Alliance Manager for Technology Partners at Snowflake, will be speaking in a session on “Driving Growth through Data Integration: CDPs and the Snowflake Marketing Data Cloud in Concert.”  Learn more and register here. 


About Tealium 

As the most trusted CDP, Tealium connects data so businesses can better connect with their customers. Tealium’s real-time data infrastructure allows brands to power their AI models and activate data for enhanced in-the-moment experiences. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform with machine learning, tag management, an API hub, and data management solutions that make customer data more valuable, actionable, privacy-compliant, and secure. Named as a Leader in the Gartner® Magic Quadrant for Customer Data Platforms™, more than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit

Natalie Passarelli
Tealium Inc. 

GlobeNewswire Distribution ID 9118839

Telecoming slated to join Telecoms World Middle East 2024

DUBAI, UAE – EQS Newswire – 16 May 2024 – Telecoming, sportech company specializing in developing and distributing mobile experiences for sports and entertainment, will take part, for the second year in a row at Telecom World Middle East 2024, scheduled for May 28-29. The company’s involvement in the event is part of a strategic initiative aimed at strengthening its presence in the region by partnering with mobile operators to offer digital services to sports enthusiasts.

This global event, which centers on innovation, connectivity, and technology, will feature Telecoming in a series of debates alongside key figures in the mobile entertainment industry. Patricia Peiró, Chief Strategy Officer at Telecoming, will discuss her expertise in technology-driven solutions for monetizing mobile entertainment. She will focus on the sports sector and explore how Direct Carrier Billing (DCB) is propelling the growth of the mobile economy in collaboration with telecommunications companies across two pivotal panels. Telecoming’s participation highlights the importance of this event, which brings together industry leaders and experts to discuss developments and challenges in mobile technologies across the Middle East.

We are thrilled to return to Telecoms World Middle East, because the region is an incredibly dynamic market with a strong interest in sports and digital consumption. Telecoming is looking forward to explore new opportunities in close collaboration with telecom operators“, explains Ali Karaosman, MEA Director at Telecoming.

About Telecoming:
Telecoming is a sportech company specializing in developing and distributing mobile experiences for sports and entertainment. The firm has been deploying monetization technologies in partnership with telcos since 2008. Telecoming is currently present in 18 countries. Its portfolio includes the official licenses of the leading soccer clubs in Europe and Africa, as well as the main competitions of 12 sports disciplines. Leader in the digital content economy since its foundation, the company has been recognized by the London Stock Exchange as one of Europe’s most inspiring organizations. In addition, it is one of Europe’s fastest-growing companies, according to Morningstar’s 5000 Inc. ranking. For more information, please visit:

Pleasant conditions on Thursday, warmer weekend ahead

Amman: Today’s weather is expected to be pleasant across most regions of Jordan, with relatively hot conditions in the Jordan Valley, the Dead Sea, and Aqaba. Some low-altitude clouds are anticipated, and northwesterly moderate winds will prevail, occasionally becoming active.

According to a report from the Jordan Meteorological Department, a significant rise in temperatures is forecast for Friday. The weather will be warm in most regions, transitioning to relatively hot to hot conditions in the Badia, Jordan Valley, Dead Sea, and Aqaba. Winds will be moderate and northeasterly.

Saturday will see a slight further increase in temperatures. The weather will be warm over the mountainous areas and relatively hot to hot in other regions, with medium to high-altitude clouds appearing intermittently. Northwesterly moderate winds will continue, occasionally becoming active.

On Sunday, the weather will remain warm over the highlands and relatively hot to hot in other areas, with medium to high-altitude clouds. Nort
hwesterly moderate winds will persist, occasionally becoming active.

The projected temperatures for today in Jordan are as follows: East Amman will experience a range from 26 C to 14 C, while West Amman will see temperatures between 24 C and 12 C. In the Northern Highlands, temperatures will vary from 21 C to 10 C, and the Sharah Highlands will have a range from 22 C to 9 C. The Dead Sea is expected to reach between 34 C and 20 C, and Aqaba will see temperatures from 34 C to 21 C.

Source: Jordan News Agency

Arab Summits: Historical Milestones in Support of Just, Legitimate Palestinian Rights

Doha: With the participation of HH the Amir Sheikh Tamim bin Hamad Al-Thani, the 33rd regular session of the Arab League Council at the summit level kicks off Thursday in Kingdom of Bahrain, in light of extraordinary conditions in the Arab arena that require urgent Arab positions to be taken, to confront the various dangers and challenges that the Arab region has been subjected to, especially at the level of the Palestinian cause as it is Arabs’ primary cause. These conditions also require closing ranks, unifying positions, visions, and energies, and harnessing all the capabilities of the Arab countries, to serve their just and crucial issues, as well as the ambitions and aspirations of their people for peace, security, stability, progress, and prosperity.

The participation of HH the Amir in the Arab Summit is based on the State of Qatar’s belief in the Arab nation’s capability to unite its energies and potentials and harness them to serve its countries, peoples, issues, rights and legitimate aspirations for
peace, development and stability.

His Highness’ participation also affirms that the State of Qatar stands with all its being alongside the brotherly Palestinian people in their current ordeal – especially in the besieged Gaza Strip, and supports their legitimate rights to freedom, self-determination, and the establishment of their independent state.

Since the founding of the Arab League in March 1945, 44 summits were held, including 32 regular summits – the last of which was in 2023, in Jeddah, and 12 extraordinary summits – the last of which was in 2019, in Mecca. Meanwhile, four Arab development summits (economic and social) were held, in addition to several Arab summits with regional groupings and blocs. Doha hosted three Arab summits, including an emergency summit in January 2009, a regular summit in March 2009, and another regular summit in March 2013.

The Palestinian cause has formed a pivotal point and a fixed cornerstone in the various Arab summit sessions, regular and extraordinary as well as regi
onal ones, as the decisions of the Arab summits have always included resolutions emphasizing the centrality of the Palestinian cause, as the cause of all Arabs to restore legitimate, inalienable Palestinian rights.

The first Arab summit meeting was held at Inshas Palace in May 1946, in Egypt’s Alexandria, a year after the founding of the Arab League. Only seven countries, the founding countries of the Arab League, participated in the first meeting, which was devoted to supporting the Palestinian cause. In its outcome, the Arab identity of Palestine was affirmed, and its fate was connected to the situation of all the Arab League countries, emphasizing that what befalls Palestinians befalls the peoples of the entire Arab nation. This was before the official announcement of the establishment of the so-called “State of Israel” in 1948.

In November 1956 – a decade later, the Beirut Summit was held in Lebanon, to support Egypt against the tripartite aggression. The summit called for standing by Egypt against the
aggression, and affirming its sovereignty over the Suez Canal in accordance with the 1888 treaty, as well as the six principles approved by the United Nations Security Council (UNGA) on Oct. 13, 1956.

Held in 1964, the Cairo Summit witnessed a historic transformation in the process of joint Arab action, as the Arab summits gained official status and it was decided that they would be held periodically. Within its resolutions, the summit stressed the necessity of purifying the Arab atmosphere of differences, supporting and consolidating Arab solidarity, and considered the establishment of the so-called “Israel” a threat to the Arab nation, in addition to calling for the establishment of a unified command for the armies of the Arab countries.

In September 1964, the second regular Arab Summit Conference was held in Alexandria, and it called for strengthening Arab defense capabilities, welcoming the establishment of the Palestinian Liberation Organization (PLO) and its accreditation as the representative of the
Palestinian people.

Following the approach taken by the Arab leaders to hold the summit on an annual basis, Morocco hosted the third regular Arab summit in September 1965, in Casablanca, during which it culminated in approving and adhering to the Arab Solidarity Pact, supporting the Palestinian cause in all international forums, supporting disarmament, preventing the spread of nuclear weapons, and resolving international disputes by peaceful means.

The fourth Arab summit, which was held in 1967, in Khartoum, Sudan, represented one of the most prominent Arab summits historically known as “The Three No’s” Summit, after the June 1967 war, and the occupation of the West Bank, the Gaza Strip, the Syrian Golan, and the Egyptian Sinai Peninsula by Israeli forces.

The fifth regular Arab Summit Conference was held in December 1969, in Rabat, Morocco, during which the focus was on the crime of an extremist burning Al-Aqsa Mosque on Aug. 21, 1969.

The Palestinian cause remained the greatest concern of Arab leaders a
nd the focus of the sixth ordinary Arab summit in Algiers, which was held in November 1973, as well as the seventh ordinary Arab summit held in October 1974, in Rabat, which adopted the PLO as the sole legitimate representative of the Palestinian people.

In October 1976, the eighth regular Arab summit was held in Cairo, during which the Arab countries were invited, each according to their capabilities, to contribute to the reconstruction of Lebanon and to commit to supporting Arab solidarity.

Source: Qatar News Agency

Qatar Hosts Side Event in Vienna to Introduce Doha’s UN Regional Centre for Combating Cybercrime

The State of Qatar, in partnership with the Global Programme on Cybercrime, organized a side event on the sidelines of the Commission on Crime Prevention and Criminal Justice (CCPCJ) meeting in Vienna to introduce the Doha’s UN Regional Centre for Combating Cybercrime.

The event was inaugurated by HE Director of the United Nations Office on Drugs and Crime (UNODC) Division for Treaty Affairs in Vienna John Brandolino, with the participation of HE Ambassador of the State of Qatar to Austria and its Permanent Representative to the United Nations and international organisations in Vienna Jassim Yacoub Al Hammadi, and HE Director of International Organizations Department at the Ministry of Foreign Affairs Sheikha Hanouf bint Abdulrahman Al-Thani.

The side event aims to introduce Doha’s Centre, its work, and its objectives and to highlight the importance of finding suitable solutions to the challenges and threats posed by cybercrime, and keeping up with related developments.

The participants from the State of Q
atar stressed their commitment to staying updated on the latest developments in this field and the importance of international cooperation and joint efforts in combating this type of crime. They also affirmed the State of Qatar’s readiness to support the efforts of the Doha UN Regional Centre for Combating Cybercrime, under UNODC in this regard.

Source: Qatar News Agency