The US Agency for International Development (USAID), signed a set of agreements to support some well-established Jordanian companies, to raise their competitiveness and increase exports to ensure business growth and create more jobs. These agreements, signed through the USAID’s Economic Reform Activity (ERA), aim to achieve comprehensive and sustainable economic growth at the national level with an active private sector participation, in order to achieve the economic modernization vision goals and outputs. The ERA is based on several themes, such as developing institutional capacities, reforming policies, facilitating investments and promoting exports, in addition prioritization and enhancing the competitiveness of the economic environment. Among these themes is working with companies that meet specific requirements, such as employing more than 250 Jordanian men and women, exporting no less than 15 per cent of their annual sales, and other standards and requirements. The ERA signed an agreement with Crystel, a global company for support services and integrated call center management, to help it develop its marketing strategy by understanding and studying opportunities in the regional market and determining how to leverage them to create more job opportunities, given that provided jobs for more than 1,800 Jordanian employees, both men and women. “The grant will support Crystel to benefit from regional demand and to remain one of the leading companies in the Middle East,” said USAID Economic Reform Activity (ERA) Director, Tracy Shank, explaining that “the program’s work with Jordanian companies is in itself an investment in the future of Jordan and its people.” For her part, Crystal Chief Administrative Officer (CAO) and Co-founder, Zeena Majali , said, “The company seeks, through this grant, to develop its strategy to expand its business at the international level and attract more businesses and economic activities to Jordan, thus providing job opportunities for Jordanian youth.” The USAID ERA operates according to the Memorandum of Understanding for economic development, signed between the Jordanian and American governments, through which programs and projects are funded throughout the Kingdom.
Source: Jordan News Agency