Sponsoring EURO 2020 is the Inevitable Choice of Hisense’s Globalization Strategy

QINGDAO, China, July 10, 2021 /PRNewswire/ — As the first major tournament after the pandemic, EURO 2020 has attracted great excitement. As the Official Sponsor, Hisense appeared together with subsidiary brands. “If the sponsorship of EURO 2016 is the preliminary global presence, EURO 2020 must be the commencement of Hisense’s various brands and products globalization,” said Jia Shaoqian, President of Hisense Group Holdings Co., Ltd.
Sports marketing has become Hisense’s strategic choice, and the key to elevating worldwide recognition, improving top-tier product recognition and driving sales. This ultimately fulfils the “overseas market contributes to the majority of Hisense revenue” strategic goal. Through sports marketing and continuous strengthening of the globally integrated marketing capabilities, Hisense consolidates the global presence and recognition.

Globalization strategy is a necessary choice

Having a formidable integrated market competence and a highly recognized market reputation are severe requirements to become a top sponsor. Hisense’s sponsorship revealed brand capacity and excellent reputation gained by sports marketing.
Hisense has built 16 R&D centres and 17 production bases, established 54 companies and offices worldwide, keeps expanding global sales and industrial layout since the initial phase of globalization strategy. Furthermore, through charity and sports marketing, it drives visibility for Hisense and achieves universal trust and esteem globally.
By 2020, Hisense’s owned brand revenue accounts for 78% of international marketing revenue. “After 30 years, Hisense is a successful multinational enterprise and a reputable international brand,” said Jia Shaoqian. “To become a globalization enterprise, comprehensive internationalization of product development, manufacturing, branding and marketing are key tactics.” As Hisense Chairman Zhou Houjian persists, strengthening the international marketing system, establishing a self-owned brand is Hisense’s unswerving development path.

Worldwide integrated marketing capability to accelerate globalization
“Having a comprehensive global marketing system and meticulous operational plans is the path to successfully driving enterprise globalization. The globalization of Hisense has been expedited through the accumulation of experience and efforts in five aspects,” said Zhu Dan, President of Hisense International Co., Ltd.

  • Hisense launched a range of marketing campaigns in Europe to maximize the sponsorship benefit: showcasing Hisense’s exclusive brand exposure at Festival Towers in Europe; launched “Trophy Tour”; driving traffic through Twitter giveaway campaigns and increased e-commerce sales. Through variety of campaigns, brand’s influence was successfully increased.
  • Quality controls: By building R&D bases globally, it enables localized production to ensure product quality.
  • Supply chain competence: By establishing global supply chain management centre, offshore bases and partner with local merchandising platforms, Hisense enhances the guarantee of cross-border transportation orders and on-time distribution rates of e-orders, ensuring consumers experience adequately.
  • Integrated system: Hisense utilizes global resources in R&D, manufacturing and sales to assure products’ qualification and meeting consumers’ needs.
  • The utilization of talents: Hisense believes that the foundation of technological innovation is the concentration and development of talents. Hisense has employed many advanced global talents in chip design, A.I and other areas to enhance technology and quality.
Hisense's Appearance in EURO 2020

Sports marketing aided product sales
Continuous dedication in sports marketing successfully boosts enterprise presence but also leads to better sales.
In comparison with EURO 2016, Hisense focuses more on product sales and marketing in EURO 2020. Benefiting from the sponsorship, from January to June 2021, Hisense’s laser TVs overseas sales rose by more than 10 times YOY. “Large screen, Ultra-HD, Perfect quality and World-class sound” are Laser TV’s remarkable features and reasons of choice.
Pang Jing, general manager of Hisense’s international marketing department, said, “Benefiting from the sponsorship experience in EURO 2016 and FIFA World Cup 2018, Hisense is more proficient and efficient in EURO 2020. By establishing more overseas corporates and comprehensive supply chain system, the capabilities of gathering global resources enable Hisense to achieve success in EURO 2020 marketing campaigns. Focusing on increasing product sales and brand reputation has become Hisense’s marketing goal in EURO 2020. Moving forward, Hisense will continue its efforts in sports marketing.”

Hisense is committed to sports marketing, insisting on long-term investment and globalization strategy. From sponsoring EURO 2020, FIFA World Cup to other sports events, through comprehensive capabilities and innovative products, it enables Hisense to maintain competitive advantage within the global market.

Video – https://www.youtube.com/watch?v=p8C-_7PwDU4
Photo – https://mma.prnewswire.com/media/1571339/Hisense_s_Appearance_EURO_2020.jpg
Video – https://www.youtube.com/watch?v=tuE6pVOLzQs

الجاليات الإيرانية من حول العالم تنظّم فعالية تاريخية على الإنترنت لدعم الديمُقراطية والعدالة في إيران

قادة المقاومة الإيرانية يطالبون بمحاكمة خامنئي ورئيسي لدورهما في مذبحة راح ضحيتها أكثر من 30 ألف منشق سياسي

واشنطن، 9 يوليو 2021 /PRNewswire‏/ — يتم بثّ أكبر حدث دولي سنوي مخصص للعدالة وحقوق الإنسان في إيران، المؤتمر العالمي من أجل إيران حرة، عبر وسائل التواصل الاجتماعي ومحطات التلفزيون الفضائية خلال الفترة من 10 إلى 12 يوليو (تموز). وتستضيف هذا الحدث حركة حرية إيران، وهي أكبر الشبكات الداعية لتحرير إيران والتي تتمتّع بقاعدة شعبية كبيرة.

International leaders to join Iranian resistance movement at the Free Iran World Summit 2021, demanding accountability for Iran’s clerical regime and prosecution of its leading officials for their role in crimes against humanity.

وبعد النجاح الذي شهده هذا الحدث العام الماضي والذي استضاف ملايين المشاهدين من خمس قارات و177 دولة، سيتم بث الحدث على الهواء مباشرة ضمن قمة تستمر لثلاثة أيام حيث سينضم الإيرانيون وأنصار المقاومة من 50,000 موقع في 105 بلد ومن جميع أنحاء إيران إلى أعضاء من حركة مجاهدي خلق في معسكر أشرف-3.

 وفي الوقت نفسه، سيجتمع الآلاف من الإيرانيين عند بوابة براندنبورغ في برلين وسيعقدون اجتماعات في 16 عاصمة ومدينة رئيسية حول العالم، بما في ذلك باريس وواشنطن العاصمة ولندن وأمستردام وستوكهولم وأوسلو وفيينا وروما وبودابست وجنيف.

 وسيحضر القمة 1029 من كبار الشخصيات السياسية وأكثر من 250 المشرّعين من أوروبا وكندا ومنطقة الشرق الأوسط وشمال إفريقيا، وهذا إلى جانب 30 عضوًا في الكونجرس الأمريكي و11 رئيس وزراء ورئيسًا و70 وزيرًا سابقًا من أوروبا والشرق الأوسط و30 من كبار المسؤولين الأمريكيين.

وسيتحد الحاضرون والمتحدثون في هذا الحدث للمطالبة بالمساواة والعدالة وحقوق الإنسان في إيران. ومن المتوقع أيضًا أن يدعو البعض علنًا إلى محاكمة رؤساء نظام الملالي علي خامنئي وإبراهيم رئيسي المُعين مؤخرًا بعد الانتخابات الإيرانية التي ثار حولها الجدل.

وقالت الرئيسة المنتخبة للمجلس الوطني للمقاومة الإيرانية مريم رجوي ردا على نتائج الانتخابات: “إن تنصيب قاتل جماعي ومجرم ضد الإنسانية كرئيس يعكس يأس النظام [و]ينذر بالإطاحة بالنظام الديني الحاكم. ولا بُدّ أن يواجه إبراهيم رئيسي العدالة أمام محكمة دولية”.

وستبدأ تجربة البث المباشر في الساعة 9 صباحًا بتوقيت شرق الولايات المتحدة، وسيُتاح للجمهور من حول العالم مشاهدة البث مجانًا على الإنترنت عبر أي من المواقع التالية:

  • Twitter: ‎@Iran_policy, @NCRIArabic, @hambastegi_meli
  • Facebook: ‎@IranNCR, @NCRIArabic, @HambastegiMeliIranian

حول المؤتمر العالمي من أجل إيران حرة 2021
يُعد المؤتمر العالمي من أجل إيران حدثًا سنويًا تنظمه حركة حرية إيران، وهي شبكة شعبية عالمية من المغتربين الإيرانيين والمدافعين عن حقوق الإنسان وأكثر من 300 منظمة متحالفة تدعم الحرية والمساواة وحقوق الإنسان في إيران. لمزيد من المعلومات، تفضل بزيارة https://iranfreedom.org/en/freeiran.

  للتواصل:
سارة رحيمي
الهاتف: ‎+1 (571) 281-7167
حركة حرية إيران
globalsummit@iranfreedom.org 

الصورة – https://mma.prnewswire.com/media/1560372/Free_Iran_World_Summit_2021.jpg

RTA issues tender for three truck rest stops

DUBAI, Dubai’s Roads and Transport Authority (RTA) has released a tender for constructing three integrated truck rest stops in Dubai.

The project offers an innovative model of Public-Private Partnership (PPP) aligned with the provisions of Dubai Law No. (22) of 2015 governing PPPs in Dubai. These rest stops will be situated in vital spots.

The first is on Sheikh Mohammed bin Zayed Road nearby Jebel Ali Industrial Area 3 in the direction of Abu Dhabi. The second is on Emirates Road, near the entry of Sharjah. The third is in Dubai Industrial City nearby Sheikh Mohammed bin Zayed Road.

Explaining the project features, Mattar Mohammed Al Tayer, Director-General, Chairman of the Board of Executive Directors of the RTA, said, “The project will be undertaken in partnership with the private sector based on Build-Operate-Transfer (BOT) model in a contract that runs 25 to 30 years. Through this project, RTA offers private entrepreneurs a long-term investment opportunity to add innovative and smart services and diversify their sources of income, which serves the key objectives of the PPP. Local and global firms are invited to tender their financial and technical proposals.”

“The first site, which is near Jebel Ali Industrial Area 3 in the direction of Abu Dhabi covers an area of 100 thousand square metres and accommodates 170 to 200 trucks. The second site adjacent to Emirates Road and Sharjah entry point, spans 70 thousand square metres and will accommodate 130-150 trucks. The third site is planned at Dubai Industrial City nearby the Sheikh Mohammed bin Zayed Road over an area of 50 thousand square metres with a capacity to take 90-100 trucks. The three rest-stops will have integrated services that meet all the basic and daily needs of heavy vehicle drivers such as specialist technical testing centres, truck service centres, warehouses, restaurants, outlets and rest areas,” Al Tayer continued.

“RTA had set out plans to build permanent and temporary rest-stops for heavy vehicles to eliminate issues of parking the vehicles on the sides of highways and residential areas and meet the rising demand for these rest-stops. Currently, heavy vehicles make about 375 thousand journeys through Dubai, lifting about 5 million tons of cargo every day. These rest stops will enhance the traffic safety level and reduce the number of incidents caused by exhausted drivers sitting behind the wheels for extended hours. They will also ease the movement of trucks during the prohibited timing by finding a place to park them until the elapse of the prohibited timings.”

“By releasing this project to tender, RTA seeks to engage the private sector in carrying infrastructure projects and the delivery of services. The investment opportunity on offer contributes to stimulating the economic activities in Dubai and achieving mutual benefits that enable investors to realise feasible financial returns. The private sector will thus continue to improve the infrastructure of roads and transport and support the leading role of Dubai serving this vital economic sector. The project will also improve the quality of public services, transfer knowledge and expertise from the private sector to the public sector, and qualify employees of government entities in managing and overseeing this sort of long-term investment projects,” he elaborated.

Source: Emirates News Agency

Mohamed bin Zayed naming as ‘Man of Humanity’ evidences brilliance of UAE’s vision: Sheikha Fatima

ABU DHABI, H.H. Sheikha Fatima bint Mubarak, Chairwoman of the General Women’s Union, President of the Supreme Council for Motherhood and Childhood, Supreme Chairwoman of the Family Development Foundation, and the “Mother of the Nation”, affirmed that the UAE is a nation whose principles and values stem from its authentic civilisation, which is founded on giving, leadership and promoting peace and human fraternity, and supported by a wise leadership that strives towards excellence to enhance the UAE’s status as a global model of tolerance, happiness and prosperity.

This came in a statement made by Sheikha Fatima marking the naming of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces as the ‘Man of Humanity’ by the Vatican’s Foundation Gravissimum Educationis.

This honour fills our country with pride, as it evidences the brilliance of the UAE’s vision, establishing a culture of tolerance and coexistence through efforts that helped promote openness and diversity, as part of its objective of serving the interest of its people, as well as the region and the world, she added.

Sheikha Fatima expressed her deep appreciation for Sheikh Mohamed efforts and his role in alleviating the suffering of humanity, especially in light of COVID-19 difficulties, adding that his initiatives to aid affected countries and his work towards peace are an extension of the UAE’s civilised march, which the late Sheikh Zayed bin Sultan Al Nahyan started together with the other rulers of the emirates, powered by enlightened thinking and sound moral code.

Today, we reap the fruits of the open, tolerant and developmental policies which the UAE has been utilising for half a century, setting an example to follow in promoting tolerance and coexistence, protecting women’s and children’s rights, as well as the environment and freedom of belief, she added, explaining that this was only possible with the leadership of President His Highness Sheikh Khalifa bin Zayed Al Nahyan, the futuristic vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, and the support of Their Highnesses Supreme Council Members and Rulers of the Emirates.

Source: Emirates News Agency

Dubai’s pharmaceuticals, medical supplies trade rises 31% to AED6.8bn in Q1 2021

DUBAI, The value of Dubai’s external pharmaceutical and medical supplies trade reached AED6.8 billion for Q1 2021 recording a growth of 31 percent from AED5.2 billion in the same period of 2020, according to statistics released by Dubai Customs.

Imports touched AED5.3 billion, exports AED590 million, while exports and re-exports totalled AED1.4 billion. In terms of volume, Dubai trade in pharma and medical supplies went up 47 percent from 33,000 tonnes to 48,600 tonnes in the first three months of 2020 and 2021 respectively.

Dubai Customs is committed to streamlining border clearance of medical supplies shipments to ensure they rapidly reach local, regional and global markets without delay, after fulfilling the requirements of the Ministry of Health and Prevention which guarantees high levels of quality and efficiency for these vital products to safeguard the community’s health and safety.

“Dubai Customs has sought to keep pace with the growing demand for pharmaceuticals and medical supplies in light of the current COVID-19 situation, putting more efforts to ensure quick inspection, clearance and release of these strategic goods to meet the community’s needs and maintain product availability in the market,” said Nassim Al Mehairi, manager of the statistics section at Dubai Customs.

The recent statistics showed the pivotal role Dubai has been playing as a regional hub for trade in pharmaceutical and medical products thanks to the industry’s sophisticated logistics infrastructure, she explained.

Source: Emirates News Agency

DEWA invites students to participate in WETEX, Dubai Solar Show 2021

DUBAI, Dubai Electricity and Water Authority (DEWA) has invited local and international universities to participate in the 23rd Water, Energy, Technology, and Environment Exhibition (WETEX) and Dubai Solar Show (DSS).

DEWA is organising this exhibition under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai; and the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Supreme Council of Energy (DSCE).

WETEX and DSS provide an important opportunity for students to showcase their innovative projects to visitors from around the world. They can also participate in many specialised seminars and workshops by an array of experts.

Participants will also meet innovators and inventors to share ideas and experiences as well as discuss the latest technologies and solutions in the green economy, smart cities, innovation, and sustainable development.

“The exhibition is an important forum by experts and specialists from around the world. It is a key supporter of Dubai’s global position as it is one of the most successful specialised exhibitions in energy, electricity, water, environment, oil, gas, renewable and clean energy. This is especially important amid the widescale expansion of clean technologies in the UAE and the region at large,” said Saeed Mohammed Al Tayer, MD and CEO of DEWA, Founder and Chairman of WETEX and DSS.

WETEX and DSS will be held from 5th to 7th October at the Expo 2020 Dubai site. DEWA has several competitions for students during the exhibition to win valuable prizes and a certificate of participation.

Source: Emirates News Agency