MBRSG, APCO sign MoU to improve cooperation in GenAI, government communications


DUBAI: The Mohammed Bin Rashid School of Government (MBRSG) and global advisory and advocacy firm APCO have signed a memorandum of understanding (MoU) to enhance cooperation and exchange expertise in areas including generative AI (GenAI) and government communications.

MBRSG and APCO will collaborate on developing education and training programmes focusing on enhancing the communication skills of leaders and managers in the government sector. The parties will also explore the use of advanced technologies in research and employing GenAI in government communications.

Dr. Ali bin Sebaa Al Marri, Executive President of MBRSG signed the MoU together with Mamoon Sbeih, President of APCO in the Middle East and North Africa. It was signed in the presence of Dr. Arthur King, Acting Dean and Director of Academic Affairs at MBRSG.

Dr. Al Marri said, ‘This memorandum reflects the Mohammed Bin Rashid School of Government’s commitment to capacity building to strengthen government work and enable public sector employees t
o effectively address challenges. Our work contributes to leadership excellence and supports the UAE’s development journey, elevating its regional and global standing. The school is focused on uniting its efforts with prestigious international institutions to exchange knowledge and expertise to enrich the knowledge of government personnel and enhance their communication skills based on the latest techniques and technologies.’

Under the MoU, the school will work with APCO Institute, the company’s training arm that is specialised in building strategic communications capabilities and empowering professionals with tools, knowledge, exposure and international best practices in media communications. The collaboration will provide training courses in strategic planning, government communication, crisis management, internal communication management and change management. The courses will equip leaders and spokespersons with skills to more effectively engage with international media, manage individual and institution
al reputation, as well as manage the building, operation, and transfer of ownership system in government communication departments.

Source: Emirates News Agency

UAHR praises UAE President as a leader and role model for promoting peace and coexistence worldwide


GENEVA: The Union Association for Human Rights (UAHR) has commended President His Highness Sheikh Mohamed bin Zayed Al Nahyan as a leader and role model for promoting peace and coexistence worldwide. It also noted His Highness’ role in advancing the UAE’s efforts to promote principles of human fraternity globally, solidifying its position as a leading hub for peace and human coexistence.

This came in UAHR statement which was delivered by Dr. Fatima Khalifa Al Kaabi, President of the UAHR, as part of the 8th item of the agenda of the United Nations Human Rights Council related to combating racism and racial discrimination, and following up on the implementation of the Durban Declaration and Programme of Action (DDPA). This was within the framework of its participation in the 55th session of the UN Human Rights Council (HRC55) held at the Palais des Nations in Geneva.

As part of His Highness’ efforts, the statement highlighted that the UN General Assembly, backed by 34 nations, unanimously passed a resolution
designating the 4th of February annually as the International Day of Human Fraternity.

This coincides with the day on which His Eminence the Grand Imam, Professor Dr. Ahmed El-Tayeb, Sheikh of Al-Azhar, and His Holiness Pope Francis, Head of the Catholic Church, signed the Document on Human Fraternity for World Peace and Living Together in Abu Dhabi in 2019, under the patronage and presence of President His Highness Sheikh Mohamed bin Zayed Al Nahyan.

Al Kaabi stressed the importance of working to combat racism and racial discrimination, promote the values of tolerance and coexistence, and reject hate speech. She also stressed the importance of evaluating the commitment of states and measuring the progress made in this regard.

UAHR called on the UN Human Rights Council to promote international efforts to eradicate racism and the associated racial discrimination that contradicts human values and principles, as well as the associated forms of intolerance and non-acceptance of others.

UAHR emphasised the sig
nificance of following the UAE’s example in promoting peace, tolerance, and cultural diversity. The UAE serves as a model for hosting over 200 nationalities living together harmoniously, experiencing justice, equality, and fair opportunities. The country’s overarching vision aims to establish global peace, tolerance, and human coexistence, fostering a worldwide environment that upholds justice and equality for all, free from discrimination.

Source: Emirates News Agency