ThreatLocker® Raises $115M Series D to Continue Delivering Zero Trust Endpoint Security to More Organizations

Round led by global growth equity firm General Atlantic, along with StepStone Group and the D. E. Shaw group, to accelerate product innovation and increase reach of Zero Trust endpoint security to organizations globally.

ORLANDO, Fla., April 24, 2024 (GLOBE NEWSWIRE) — ThreatLocker®, a global cybersecurity leader that offers a Zero Trust endpoint security solution, today announced it has raised $115M in Series D funding led by existing investor General Atlantic, a leading global growth equity firm, with participation from other major investors StepStone Group and the D. E. Shaw group. With the new investment, ThreatLocker® will continue to focus on driving product innovation to bring the power of Zero Trust security to more organizations and accelerating the company’s global expansion.

ThreatLocker® provides organizations with the ability to protect their IT operations with an effective Zero Trust approach to cybersecurity. The product suite provides enterprise-level server and endpoint security by blocking untrusted software, including ransomware, scripts and libraries, and exploits of known and unknown application vulnerabilities through Default Deny Application Control, Ringfencing™, Storage Control, Privileged Access Management, Network Access Control, as well as its new Endpoint Detection & Response (EDR) and Managed Detection & Response (MDR) solutions. ThreatLocker® believes that its customers should have complete control over their network and devices, know what is trying to infiltrate their stack, and not live in fear of the next cyberattack. With a powerful security tool suite designed to enable organizations to easily and directly control exactly what applications run on their endpoints, ThreatLocker® customers can rest assured knowing that their businesses are protected using the Zero Trust model framework that protects them from various cyber threats, including unknown malware, ransomware, and exploits for known and unknown vulnerabilities.

ThreatLocker® CEO Danny Jenkins commented, “ThreatLocker has made a huge impact in the industry in driving a least-privilege approach forward over the last few years and has introduced new EDR and MDR products within a single cybersecurity platform for our customers. We believe this new injection of capital will enable us to continue to develop Zero Trust products and grow ThreatLocker’s market presence. We are very excited to be partnering again with General Atlantic, as well as with new investors, StepStone Group & the D. E. Shaw group, and look forward to leveraging their teams’ deep experience in bringing products to market and scaling technologically-disruptive businesses.”

To add to this, ThreatLocker® COO Sami Jenkins commented, “We are thrilled to extend our partnerships with General Atlantic and look forward to working with StepStone and the D. E. Shaw group.” 

The new investment follows another year of growth as ThreatLocker® doubled its revenue and added 50% to its workforce. Today, ThreatLocker® has thousands of partners and protects over 50,000 organizations. Serving companies who are serious about security, ThreatLocker® partners with Enterprises and Managed Service Providers (and MSSPs), including many financial institutions, healthcare organizations, and airlines such as Emirates and JetBlue Airways.

Gary Reiner, Operating Partner at General Atlantic, continued, “ThreatLocker effectively takes the guesswork out of threat detection with its Zero Trust approach. As companies of all sizes increasingly focus on filling in gaps in their security stacks, Zero Trust is becoming a necessity – and we view ThreatLocker as an emerging leader in this paradigm shift. We are thrilled to further our partnership with the team to accelerate ThreatLocker’s growth as an endpoint security disruptor.”

About ThreatLocker® 
ThreatLocker® is a global cybersecurity leader, providing enterprise-level Zero Trust cybersecurity tools to improve the security of servers and endpoints. Founded in 2017 by Danny Jenkins, Sami Jenkins, and John Carolan, ThreatLocker® now serves thousands of organizations globally and is headquartered in Orlando, Florida, USA. For more information, visit:

About General Atlantic
General Atlantic is a leading global growth investor with more than four decades of experience providing capital and strategic support for over 520 growth companies throughout its history. Established in 1980 to partner with visionary entrepreneurs and deliver lasting impact, the firm combines a collaborative global approach, sector-specific expertise, a long-term investment horizon, and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to scale innovative businesses around the world. General Atlantic has approximately $84 billion in assets under management inclusive of all products as of March 31, 2024, and more than 300 investment professionals based in New York, Amsterdam, Beijing, Hong Kong, Jakarta, London, Mexico City, Miami, Mumbai, Munich, San Francisco, São Paulo, Shanghai, Singapore, Stamford and Tel Aviv. For more information on General Atlantic, please visit:

About The D. E. Shaw Group
The D. E. Shaw group is a global investment and technology development firm with more than $60 billion in investment capital as of March 1, 2024, and offices in North America, Europe, and Asia. Since our founding in 1988, our firm has earned a reputation for successful investing based on innovation, careful risk management, and the quality and depth of our staff. We have a significant presence in the world’s capital markets, investing in a wide range of companies and financial instruments in both developed and developing economies. For more information, visit

Media Contacts

Spencer Ford
(689) 217-4246

General Atlantic
Emily Japlon & Sara Widmann

The D. E. Shaw group

Spencer Ford
ThreatLocker Inc.

GlobeNewswire Distribution ID 9104839

LUX And MX Player Partner To Challenge Outdated Sexist Scenes With An Innovative Campaign ‘The End’

Empowering Women By Disrupting Sexist Narratives in the Indian Film Industry: LUX Launches ‘The End’ Campaign.

SINGAPORE – Media OutReach Newswire – 24 April 2024 – VML Singapore and LUX, the global beauty brand under Unilever, has partnered with MX Player, a leading OTT platform, to launch a fresh new campaign that tackles a deeply ingrained issue in Indian cinema: the normalisation of sexism.

The campaign titled ‘The End’, shines a light on how classic Indian films, while undeniably popular on streaming platforms, often portray outdated narratives where men disregard a woman’s clear refusal. This innovative campaign aims to spark conversation and inspire positive change within the industry.

This campaign leverages the power of communications within the MX Player platform in a truly unique way. Instead of traditional ad breaks that disrupt the viewing experience, LUX will utilize ad spaces strategically placed within the films themselves.

For example: The movie plays as expected, up until a crucial scene where a man is acting inappropriately and the woman clearly expresses her dissent. This could be a verbal “No,” a look of discomfort, or any other clear indication of her unwillingness. At this pivotal moment, the LUX ad seamlessly interjects, effectively simulating the end of the movie with end credits. This unexpected end surprises viewers with a new perspective on behaviour that has become normalised.

The campaign showcases such scenarios to emphasise the power of “No” and the importance of respecting boundaries. It features powerful messages about  the importance of consent, demanding an end to sexism the moment it appears, and understanding that a woman’s glowing beauty is never an invitation or excuse for harassment.

For over a century, LUX has empowered women to express their unique beauty and individuality. Their new campaign builds upon this legacy, taking a creative and impactful approach to tackle a significant social issue.

“For decades, films have perpetuated the idea that a persistent man eventually wins a woman’s heart, even if she initially rejects him,” said Severine Vauleon, Global Brand Vice President, LUX | Bath & Body. “While the industry has undoubtedly made strides towards progress, many popular films from the past remain riddled with these outdated sexist scenes. We’re proud to partner with MX Player on this innovative initiative that uses the power of communications to address a social issue.”

By partnering with MX Player, a platform renowned for its diverse library of content reaching a wide audience, LUX showcases its commitment to leveraging its reach for social progress. This strategic partnership ensures the campaign’s message finds a powerful voice and resonates with a vast and diverse group of viewers.

Hinoti Joshi, Global Managing Partner at VML Singapore, who spearheaded the campaign, commented, “This campaign is not about erasing cinematic history. It’s about sparking a conversation and encouraging viewers to critically analyse the narratives they consume. We believe that classic films can still be enjoyed while acknowledging the outdated social norms they sometimes portray.”

The LUX and MX Player campaign has the potential to spark a much-needed conversation within the Indian Film industry. By challenging outdated sexist scenes and promoting narratives that celebrate female agency and respect for boundaries, the campaign can pave the way for a more progressive and empowering future for Indian cinema.

‘The End’ campaign is a call to action, encouraging viewers to critically analyse the narratives they consume and question outdated portrayals of women. It also sends a powerful message to the film industry itself: the audience is ready for stories that reflect a more progressive and respectful portrayal of gender dynamics. 

About LUX

LUX has been celebrating beauty and femininity since 1925. We understand that beauty is a woman’s armour, her source of strength. It is hers to express, unapologetically. We will continue to help women everywhere fight casual sexism at home, in the workplace and in wider society.

About MX Player

MX Player is India’s largest growing OTT platform with a diverse audience base as well as a global reach of 17+ markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Sri Lanka and Maldives amongst others. It currently operates on both, AVoD and SVoD models with a keen understanding of the pulse of the audience, It has recently had several record-breaking shows across genres like Bhaukaal, Aashram, Matsya Kaand, High, Samantar, Dharavi Bank, and Campus Diaries. It is also the only OTT global platform to deploy H.266 technology that cuts down video streaming data consumption by 70%. As per the State of Mobile 2023 Report by, MX Player ranks #1 in India and #3 Worldwide in terms of Downloads in Video Streaming.

LUX Celebrates A Century Of Unmatched Fragrance With “Still There” Campaign

LUX invites everyone to rediscover the enduring power of its fragrances and to experience firsthand why, after a hundred years, LUX’s signature scents are “Still There.”

SINGAPORE – Media OutReach Newswire –  24 April 2024 – The global beauty brand under Unilever, LUX, a pioneer in luxurious personal care and fragrant soaps, is proud to announce its new campaign, “Still There”, created by VML Singapore, this campaign is a nostalgic journey through time that showcases the enduring appeal and lasting power of its signature fragrances.

Honouring a remarkable 100-year legacy of infusing fine French fragrances into its products, LUX reaffirms its commitment to quality and draws on this proud heritage to highlight the lasting power of LUX’s unique scents, which continue to enchant users decades after their introduction, setting a new standard in the personal care industry.

The concept behind “Still There” is simple yet profound: demonstrating that the fragrances used in LUX soaps not only persist but remain distinctive and captivating over time. To bring this concept to life, LUX undertook an ambitious project to locate and test vintage LUX soaps, some of which date back to as early as 1938. After more than 500 hours of searching and over 75 days of procurement, these soaps were analysed by the esteemed Givaudan Perfumery School. The results were astounding. Descriptors like “Very feminine but with a strong identity” and “Beautiful scent, very opulent, sweet and floral” confirmed that the fragrances had stood the test of time – they were indeed “Still There.”

The campaign sets itself apart through its innovative blend of historical reverence and modern scientific validation. Unlike other campaigns that may rely solely on contemporary appeal, LUX has tapped into its rich archives to prove a point about quality and consistency. This unique approach not only showcases LUX’s commitment to excellence but also bridges generations of users who have chosen LUX soaps for their distinctive and lasting fragrances.

“We are thrilled to embark on this nostalgic journey with the ‘Still There’ campaign, which not only celebrates our rich heritage but also underscores our commitment to quality and innovation,” said Severine Vauleon, Global Vice President, LUX Bath and Body, Unilever “By exploring our archival soaps and demonstrating their enduring fragrance, we pay homage to a century of excellence and reaffirm our promise to deliver unparalleled sensory experiences to our consumers. LUX has always been at the forefront of combining luxurious touches with everyday personal care, and this campaign beautifully encapsulates the essence of what we stand for.”

VML Singapore created this campaign to underscore LUX’s strengths in fragrance longevity and quality, areas where it outperforms competitors. By successfully preserving the integrity of its soap fragrances for decades, LUX demonstrates its superiority in fragrance infusion technology and its deep understanding of consumer desires for enduring and pleasant scents.

As part of the “Still There” campaign, LUX introduced an engaging interactive element with social media influencers to broaden its impact and reach. LUX sent beautifully crafted boxes to selected influencers, each containing four samples of soap powder drawn from different historical periods. These influencers were encouraged to smell the samples and describe the fragrances, capturing their initial impressions and sensory experiences. After recording their thoughts, they opened an accompanying envelope that revealed the age of each sample, some being decades old. The surprise element highlighted the timelessness of LUX fragrances. To connect the past with the present, the box also included two of LUX’s current body washes, demonstrating that today’s products continue to deliver up to 24 hours of lasting fragrance. This creative approach not only emphasised the consistency and heritage of LUX’s quality but also showcased its evolution and adaptation to contemporary beauty standards.

Hinoti Joshi, Global Managing Partner Unilever at VML, Singapore, who spearheaded the campaign, commented, “by weaving together the past and the present in this unique experiential campaign, we’ve highlighted not only the enduring legacy of LUX fragrances but also their relevance and appeal in today’s market. This initiative serves as a bridge connecting generations, proving that truly luxury and exquisite scents are indeed timeless. We are excited to see how this campaign resonates with both long-time fans and new audiences alike, reinforcing LUX’s position as a leader in the world of fine fragrance personal care.”

LUX continues to lead with innovation while staying true to the timeless allure that has defined the brand for a century. “Still There” is more than a campaign—it is a testament to LUX’s legacy and its future in offering consumers the ultimate experience in indulgent and lasting fragrance.

About LUX

LUX is committed to creating indulgent skincare products that provide consumers with a touch of glamour and an exceptional experience. Known for its commitment to quality, LUX continues to harness the power of technology and the finest ingredients to deliver superior product offerings globally.

UK businesses must prioritise payment technology to build customer loyalty and stay competitive: New research from Lloyds Bank and FreedomPay

London, United Kingdom, April 23, 2024 (GLOBE NEWSWIRE) —
  • Less than a third (27%) of businesses are confident they offer seamless payments experiences.
  • Almost two-thirds of businesses (59%) across Retail, Food & Beverages and Hospitality believe a good checkout experience offers the same competitive advantage as having the best products.
  • Customer preference is the factor most likely to influence businesses’ investment in payment technologies.

New research from Lloyds Bank and FreedomPay highlights the importance of UK businesses investing in new payment technology.

Two-thirds (59%) of UK Retail, Food & Beverage (F&B) and Hospitality companies were found to already put payments at the heart of their customer experience strategy, reflecting the growing importance of payment options to customers.

For retail-focused businesses, 59% believe that a good checkout experience is essential to building customer loyalty, with respondents believing it is as much a competitive advantage as having the best products.

Meanwhile, 57% of retailers said that a poor payment experience could have a detrimental effect on their business, pushing customers to competitors who offer a better experience.

The findings come as payment infrastructure is increasingly viewed as a critical part of customers’ shopping experience. As high inflation takes its toll on both independent venues and enterprise chains, this research demonstrates the need for businesses to prioritise customer satisfaction and build brand loyalty.

A Chip Off the Old Block

However, despite understanding the importance of providing a good payment experience for customers, making this a reality appears to be a challenge for many businesses.

Half of all business surveyed (49%) said they had not invested in payment solution updates at all, and only 27% of respondents felt confident in their omnichannel payment experience offering.

This disparity highlights that businesses have a lot of room for growth, as investment in new payment technology could lead to significantly enhanced customer experiences and result in increased sales.

Data leads to better customer engagement

Other findings highlighted how businesses are using data, with many understanding that payments data can help them to make more informed decisions. 80% of respondents said they are using payments data to learn more about their customers to tailor services and products for them, which can be crucial to maintaining customer engagement and driving brand loyalty.

FreedomPay’s President Chris Kronenthal said:
“What is evident from our research is that brands must focus on payments innovation now more than ever. Understanding what customers expect and want from a payment experience is fundamental to ensuring that customers keep coming back. Choosing the right payments partner can support strategic business decisions and streamline checkout to help to deliver a personalised, seamless, and data-driven experience any time, any place.”

Melinda Roylett, Managing Director, Lloyds Bank Merchant Services said:
“The way we pay has undergone rapid shifts in the past few years. Accelerated by the pandemic, technological advancements and innovative ways of using open banking have led to the increasing adoption of contactless, digital wallet solutions and embedded finance options such as Buy Now, Pay Later. Consumers now have more choice than ever. This means that businesses also need to think about how they use the payment experience at checkout to build business growth.”

We hope you enjoy the full Report at


FreedomPay’s Next Level Commerce™ platform transforms existing payment systems and processes from legacy to leading edge. As the premier choice for many of the largest companies across the globe in retail, hospitality, lodging, gaming, sports and entertainment, foodservice, education, healthcare and financial services, FreedomPay’s technology has been purposely built to deliver rock solid performance in the highly complex environment of global commerce. The company maintains a world-class security environment and was first to earn the coveted validation by the PCI Security Standards Council against Point-to-Point Encryption (P2PE/EMV) standard in North America. FreedomPay’s robust solutions across payments, security, identity, and data analytics are available in-store, online and on-mobile and are supported by rapid API adoption. The award winning FreedomPay Commerce Platform operates on a single, unified technology stack across multiple continents allowing enterprises to deliver an innovative Next Level experience on a global scale.


  • Lloyds Banking Group is a leading UK based financial services group providing a wide range of banking and financial services, focused on personal and commercial customers.
  • We are proud to be by the side of British business, supporting more than 1 million UK businesses with leading digital and relationship banking services, as they start up, grow, thrive and trade internationally.
  • As part of the Group, Lloyds Bank Cardnet Merchant Services offers leading end-to-end payment acceptance solutions. We help businesses from all parts of the UK, and across all different sectors and sizes, giving them the support they need to take payments online, in store, or over the phone at any time.
  • For more information on how we help businesses to receive payments please visit:


Adam Charles, Media Relations
Lloyds Bank
0207 356 2374

Hill & Knowlton for FreedomPay

GlobeNewswire Distribution ID 9104694

Arab League Secretary General Meets with Speaker of Bahraini Council of Representatives

Cairo: Secretary General of the Arab League Ahmed Aboul Gheit met here today, at the General Secretariat of the League of Arab States, with Bahraini Council of Representatives Speaker Ahmed bin Salman Al-Musallam to discuss the current Arab situation with the approaching Arab summit to be hosted by the Kingdom of Bahrain in mid-May.

Aboul Gheit said that the Arab Summit is of great importance, especially now that the region is facing unprecedented challenges at different levels, notably the continued Israeli aggression on Gaza Strip, and stressed that the summit is important to arrive at a unified Arab position.

Source: Saudi Press Agency

Shura Council Participates in Preparatory Meeting for 6th Arab Parliament Conference in Cairo

The Shura Council took part Wednesday in the preparatory meeting for the sixth conference of the Arab Parliament and Speakers of Arab Councils and Parliaments, set to be held Saturday in Egypt’s capital of Cairo.

HE Shura Council Member Dr. Ahmed bin Hamad Al Mohanadi represented the Council in the meeting.

The meeting discussed the draft document to be issued by the conference, which will include an Arab parliamentary vision for a safe employment of Artificial Intelligence (AI).

HE Al Mohanadi highlighted the need to find a mechanism to bring back Arab AI experts abroad, reintegrate them into society and leverage their expertise in Arab countries, a proposal highly commended by the attendees.

Highlighting the State of Qatar’s efforts in the area of cybersecurity, His Excellency discussed the national strategy for cybersecurity, which emphasizes the safe use of AI.

Source: Qatar News Agency